News and Analysis
Street Fight Daily: Amazon’s In-House Brands Prosper, Frontrunner for Uber CEO Emerges
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Private Brands Have Gone from $0 to $2.5 Billion in Sales in Under a Decade… Jeff Immelt Emerges as Frontrunner in Uber CEO Search… Voice, AI, Mobile Dominate Search as IoT Hits $800 Billion in 2017…
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PODCAST: This Week in Location-Based Marketing — Gary Schwartz
In this week’s episode, hosts Rob Woodbridge and Asif Khantalking about “pretty much everyone,” including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of “Fast Shopper, Slow Store.”
Street Fight Daily: Local Online Ad Rev to Jump 30%, Facebook Reviews
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Borrell: Newspaper Revenue to Rise in 2013 (GigaOm)… Watch Out, Yelp: Facebook Is Thinking About Restaurant Reviews
(Business Insider)… Square, Starbucks roll out service (USA Today)…
How Local Sites Can Leverage Technology to Build Community
I wonder why more hyperlocal news sites aren’t adopting, or at least adapting to, this new news model that makes community and journalism what they should be – partners. Journalists need to enter this new wall-less newsroom that has been reassembled digitally in the community. If they don’t, they will end up clutching at their buggy whips like the hansom drivers who had to give the right-of-way to Henry Ford’s Model A…
Case Study: Restaurant Uses Customer Data to Measure Marketing Success
At Ping Pong Dim Sum in Washington, D.C., Myca Ferrer works hard to make sure every dollar spent on marketing is measured and tracked. By tying Venga’s loyalty platform into his restaurant’s POS system and email marketing database, Ferrer is able to track customer spending patterns and email click-through rates. He’s found that loyalty club members spend between 30% and 40% more per visit than non-loyalty club members…
Street FIght Daily: Square Launches Directory, Airbnb Pushes Into Local Recs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Launches Web Directory to Find Local Merchants (GigaOm)… Airbnb Gets Into Recommendations With “Local Lists” Of Users’ Favorite Neighborhood Hangouts (TechCrucnh)… 5 Reasons Location Is The Smartphone’s Killer Map (Fast Company)…
What Can Online Directories Learn From the Yellow Pages?
I’m not advocating a return to the phone book, but I am curious about the lesson it might have to teach us. In particular, the notion of restricted and curated data sets may be worth a revisit. Without foregoing the benefits of scalability, search sites could do more to enable the curation of local data by business owners and other members of local communities…
Study: Mobile Searches Driven By Location, Urgency
“Whether it’s location or indicators of location, those are probably the most important factors here,” Telmetrics President Bill Dinan said. “Where you have 3 out of 5 users going into restaurants without a specific restaurant or specific brand in mind, they are looking for something in the category near them.”
5 Things Communities Can Do to Improve Their Online Presence
How does your community’s online presence measure up? Does it capture the vibrancy and activity your community has to offer, or does it look out-of-date and abandoned? Since most people’s first impressions of your community are online these days, it’s more important than ever to make sure that impression is accurate and positive…
Mobile Publisher Forum: Making Big Money in Mobile!
Publishers are making big money in mobile – not a ways down the road, right now! So we’re bringing together mobile ops experts, developers, technologists, strategists and CROs to tell you how they do it. Join the AdMonsters community of digital strategists for a 3-day conference specifically created for digital publishers and mobile content creators or app developers.
Street Fight Daily: Locu Launches Dashboard, eBay Pushes Into Services
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Locu’s Menu Dashboard Is a Rare Win for Developers and Merchants (PandoDaily)… EBay Is Now Selling Live Services, Launches Secretguru As A Beta Pilot In The UK (TechCrucnh)… Toyota Unveils Super-Compact Car With Location-Based Ads (PMashable)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation