Latest Posts
Openings & New Hires at Constant Contact, Facebook, Groupon & More
Ever more personnel changes at Groupon, a new hire at Constant Contact, plus shifts across the industry in business development, sales and product management. On the move this week: Dalip Tyagi, Shagun Vatsa, Joshua Scherman, Sean Smyth, and more. Openings at Yext, Yahoo, Ebay, LinkedIn, Manta and more…
Street Fight Daily: Patch To Profit in 2014, Google Expands Promotions
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… 
AOL’s Patch ‘in Line to Make a Profit’ (The Guardian)… Google Launches Promotions On Google Shopping, Enables Distribution To Google Offers & Maps On Android, Too (TechCrunch)… The Future Of Location-Based Marketing Isn’t Foursquare (Marketing Land)…
Sac Press’s Ilfeld: More Talk About Reader Revenue at Hyperlocals
Two major online news industry conferences were held recently — BxB Summit 2012 in Chicago and ONA12 in San Francisco. I asked Ben Ilfeld, COO of the Sacramento Press and an inveterate news industry conference goer who was a participant at both meetings, for his take on what took place at both…
Placecast Launches Card-Linked ShopAlerts for Smarter Geofencing
A new product from Placecast hopes to change the way you receive mobile discount offers. The company is launching a new “Card-Linked ShopAlerts” service that uses new technology to combine location, retailer, and credit card information to give consumers discounts at local stores and chains such as Starbucks, L’Oreal, and The North Face…
Transaction Overview: Telenav Acquires ThinkNear
ThinkNear provides Telenav with a product that can drive near-term advertising revenue and is well suited to be integrated with Telenav’s turn-by-turn direction capability. The ThinkNear team and their mobile advertising knowhow are also an important addition to Telenav’s engineering and product organizations…
Street Fight Daily: Shopkick Rebuilds App, LocalVox Raises $7.4M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Shopkick Totally Recreates Its Shopping App. Gamification Out, Design and Content In (Pando Daily)… LocalVox Raises $7.4M for One-Stop Shop for Local Marketing (GigaOm)… Buy Reviews on Yelp, Get Black Mark (New York Times)…
How Siri Works and Why It Matters for Local
It’s pretty clear that Siri’s interpreter can examine a spoken query for syntax and keywords in order to trigger what it thinks is the most relevant web service. Often when Siri gets it wrong, this is because it has made a mistake about which service to call. In my experience, Siri is somewhat over-eager to assume you want local businesses when you say a word that sounds like a product or service category…
Case Study: Restaurant Rewards Customers With Cash-Back Promos
After being disappointed by the results of a yearlong advertising campaign with Yelp, The Range Kitchen & Cocktails general manager Edward Camarillo decided to partner with MOGL, a card-based loyalty platform that rewards customers with 10% cash back when they pay with registered credit and debit cards at participating restaurants…
Street Fight Daily: Urbantag Acquired, OpenTable Optimizes Mobile
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Social Network Tagged’s Fifth Acquisition: Location-Based Mobile Discovery App Urbantag (TechCrunch)… OpenTable Helping Restaurants to Lift Last-Minute Reservations on the Phone(AllThingsD)… A Waze Ahead of Apple in Map Race (AdWeek)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels