News and Analysis
Swedish Location Management Company PinMeTo Secures H&M Investment
Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”
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Getting ‘Real-Time’ Into Hyperlocal Advertising
We’ve seen a demand to not only bring local advertisers back into the mix on mobile and online advertising, but a need to provide more relevant and more timely information within those ads. This is because consumers crave “new” at a pace never possible before now – and this desire shows in the response rates measured in multiples of a standard static banner ad…
Sense CEO: SMBs Must Reach Consumers at Decision-Making Points
“The mobile experience is a very personal interaction with the consumer.” says Sense Networks CEO David Petersen. “It’s one that you can interact with consumers and lots of times, when they’re on the go. I think it’s less formal than online. I think it’s a great medium for connecting with consumers and I think today it’s also exceptionally cheap.”
SFD: DNAinfo.com Heads to Chicago, Slow Adoption of Mobile Payments
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Hyperlocal News Site DNAinfo.com Readies November Launch in Chicago (Crain’s Chicago Business)…
Mobile Payments: A Solution in Search of a Problem? (CNET)…
Google’s Woes Show Mobile Isn’t Just a Facebook Problem (Wired)…
True Innovation in Local News Organizations Still Lacking
News sites need to innovate around their core competencies by spending time understanding their customers (advertisers and consumers) and what problems they can solve for them. The solutions should be a good fit for the organization and should be something that they are uniquely positioned in the marketplace to provide…
Broadcastr’s Lindenbaum on ‘Putting the Web Back Into the World’
“The expectation for discovery of content is one that continues to rise,” says the company’s co-founder. “At a certain point people are expecting content that is perfect for them to just already be there for them. So, the more factors we can take into consideration in order to deliver on those expectations, the better we’re going to be. Location is one of those things”
Openings & New Hires at Constant Contact, Facebook, Groupon & More
Ever more personnel changes at Groupon, a new hire at Constant Contact, plus shifts across the industry in business development, sales and product management. On the move this week: Dalip Tyagi, Shagun Vatsa, Joshua Scherman, Sean Smyth, and more. Openings at Yext, Yahoo, Ebay, LinkedIn, Manta and more…
Street Fight Daily: Patch To Profit in 2014, Google Expands Promotions
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… 
AOL’s Patch ‘in Line to Make a Profit’ (The Guardian)… Google Launches Promotions On Google Shopping, Enables Distribution To Google Offers & Maps On Android, Too (TechCrunch)… The Future Of Location-Based Marketing Isn’t Foursquare (Marketing Land)…
Sac Press’s Ilfeld: More Talk About Reader Revenue at Hyperlocals
Two major online news industry conferences were held recently — BxB Summit 2012 in Chicago and ONA12 in San Francisco. I asked Ben Ilfeld, COO of the Sacramento Press and an inveterate news industry conference goer who was a participant at both meetings, for his take on what took place at both…
Placecast Launches Card-Linked ShopAlerts for Smarter Geofencing
A new product from Placecast hopes to change the way you receive mobile discount offers. The company is launching a new “Card-Linked ShopAlerts” service that uses new technology to combine location, retailer, and credit card information to give consumers discounts at local stores and chains such as Starbucks, L’Oreal, and The North Face…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation