News and Analysis
Can the New Scroll Subscription Service Help Embattled Local Publishers?
Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.
Webinar Recap: Building the Local Marketing Tech Stack
In a webinar Wednesday, Street Fight’s research director David Card and John Hurley, Radius’s senior director of demand generation and content marketing, discussed how companies such as American Express, iHeartRadio, and DexYP use intelligent platforms and data to get ahead of their rivals.
Latest Posts
Street Fight Daily: Square Gets a Pass, Yelp Reviewer Sued
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Slides Into Apple’s Passbook With Digital Gift Cards (AllThingsD)… Yelp Reviewer Gets SLAPPed With 750K Lawsuit And Order To Alter Comments (TechCrunch)… Location-Based Search Revenue Will Reach $6B by 2017 (Mobile Marketer)…
Local TV Stations: The Sleeping Beasts in Hyperlocal News
Resting on the laurels of legacy profits only gets you so far. Just ask newspaper publishers. When you really take a good look at the local television business, it’s clear this is an industry waiting to be disrupted — and when that happens, outlets that haven’t invested sufficiently in digital won’t have much to hold onto…
Street Fight Daily: Tribune Resumes Journatic, Facebook Talks SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Tribune Resumes Limited Usage of Journatic (Chicago Tribune)… Facebook’s Dan Levy Touts Small Business Growth: Advertisers Have Nearly Doubled Since January, Promoted 2.5M Posts (TechCrunch)… BIA/Kelsey: Deals Still Aim for $5.5B by 2016 (NetNewsCheck)…
Patch Adds COO as Leadership Change Continues
AOL’s Patch network of hyperlocal news sites has made yet another significant change at the top, naming former Westwood One operations head Steve Kalin to the newly created position of president and COO. Kalin will take responsibility for the company’s daily operations — with the advertising, finance, marketing and content functions all reporting to him…
How E-hail Apps Like Uber Could Impact the Hyperlocal Ecosystem
It’s entirely conceivable that fast-growing ranks of Uber users would not be averse to other commerce offerings that could be paid for through the phone app. In fact, these users are probably even more used to the idea of paying over the phone than people who use Google Wallet or Apple’s Passbook, neither of which has achieved wide adoption or even viral growth…
Street FIght Daily: AT&T Launches Alerts, Foursquare’s 10.4M Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… AT&T Launches AT&T Alerts, A Location-Based Deal Alert Service, As The Field Grows More Crowded (TechCrunch)… Foursquare Has 10.4 Million Monthly Users (AdWeek)… Groupon’s Restaurant Tools Get A VP Of Sales (Fast Company)…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands