News and Analysis
Can the New Scroll Subscription Service Help Embattled Local Publishers?
Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.
Webinar Recap: Building the Local Marketing Tech Stack
In a webinar Wednesday, Street Fight’s research director David Card and John Hurley, Radius’s senior director of demand generation and content marketing, discussed how companies such as American Express, iHeartRadio, and DexYP use intelligent platforms and data to get ahead of their rivals.
Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Wants You to Wake Up with Alexa, and That’s Just the Start… Salesforce Launches Data Studio, a Marketplace for Data… Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person…
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Street Fight Daily: Apple Maps ‘Life Threatening,’ Starbucks App for All
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Apple Redraws Maps After Australian Drivers Led Astray in the Bush (The Guardian)… Starbucks Mobile Vets Get $10M for Cardfree Mobile Payments Tool (GigaOm)… Eight Great Location-based Mobile Campaigns from 2012 (Econsultancy)…
What Would a Groupon Acquisition Mean for Google?
Groupon’s stock price soared Friday on speculation that Google, its onetime suitor, might make an offer for the troubled local commerce firm. It’s unfounded speculation, but an interesting thought experiment nonetheless: How could Google leverage Groupon’s assets to solidify its local commerce offerings?
7 Ways SMBs Can Use Geofencing for Targeted Advertising
Although large brands have long been reaching consumers in targeted areas through geofencing, smaller businesses have been slow to adopt this new marketing technology. Here are seven tips from the experts on how small businesses can better use geofencing to target consumers in intelligent ways…
Street Fight Daily: Square Gets a Pass, Yelp Reviewer Sued
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Slides Into Apple’s Passbook With Digital Gift Cards (AllThingsD)… Yelp Reviewer Gets SLAPPed With 750K Lawsuit And Order To Alter Comments (TechCrunch)… Location-Based Search Revenue Will Reach $6B by 2017 (Mobile Marketer)…
Local TV Stations: The Sleeping Beasts in Hyperlocal News
Resting on the laurels of legacy profits only gets you so far. Just ask newspaper publishers. When you really take a good look at the local television business, it’s clear this is an industry waiting to be disrupted — and when that happens, outlets that haven’t invested sufficiently in digital won’t have much to hold onto…
Street Fight Daily: Tribune Resumes Journatic, Facebook Talks SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Tribune Resumes Limited Usage of Journatic (Chicago Tribune)… Facebook’s Dan Levy Touts Small Business Growth: Advertisers Have Nearly Doubled Since January, Promoted 2.5M Posts (TechCrunch)… BIA/Kelsey: Deals Still Aim for $5.5B by 2016 (NetNewsCheck)…
Patch Adds COO as Leadership Change Continues
AOL’s Patch network of hyperlocal news sites has made yet another significant change at the top, naming former Westwood One operations head Steve Kalin to the newly created position of president and COO. Kalin will take responsibility for the company’s daily operations — with the advertising, finance, marketing and content functions all reporting to him…
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