News and Analysis
MULO Brands With Soul December Pick: Hummingbirds
Our previous Brands With Soul have all been retail, restaurant, service, and CPG brands with multiple locations (MULO) and millions of dollars to spend on rewarding their teams and giving to charities. But soul isn’t just for those brands. In fact, starting a business that serves MULO brands can be in the hands of an […]
‘Tis the Season of Predictions: The Rise of Data Networks, According to Perion
We’re at that time of year again. We’re not just talking about holiday spending. It’s the season where industry experts have future thinking dancing in their heads like sugarplums. Daniel Aks, President of Undertone by Perion, predicts the rise of first-party data networks across financial and transportation sectors. He anticipates major ad tech mergers and […]
How Will You Advertise in 2025? Here’s What 3 Industry Leaders Predict
As part of our 2025 predictions series, we reached out to three companies that specialize in new (and refined conventional) ways to advertise to consumers. They are all relevant to MULO (multi-location) brands, along with targeted creator marketing, retail media, and other new (and old) forms of marketing. As streaming media becomes a more significant […]
Commentary
Reality Check: These Social Trends Will Actually Shape Local Marketing in 2023
These subtle, yet pragmatic, social marketing trends will guide next year far more than the bullhorn announcements that declare everything is different now.
8 Essentials for a Modern Store Locator Experience
Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.
Why You Should Add CTV Advertising to Your Local Channel Portfolio
As a marketer, it’s essential to advertise in the places where your customers spend their time. Increasingly, that place is CTV.
Latest Posts
What the Cadent Acquisition Means for the Future of Converged TV
As consumers grow more comfortable with the idea of combining live TV, streaming services, and on-demand content into one platform, private equity firms are betting that converged TV startups are about to become a revenue goldmine. In the latest example of what’s become a trend in the space, Novacap, one of the most well-known private […]
Data Privacy Compliance Report Shows Slow, Positive Movement
Five years have passed since the California Consumer Privacy Act (CCPA) went into effect, and companies across the U.S. are still struggling with compliance. According to a new report on the state of CCPA and CPRA data privacy compliance by CYTRIO, just 13% of non-compliant companies in the first quarter of 2022 moved to manual […]
On and Off the MULO Shelves with Dan Oliver and His Seasoning
We recently saw a LinkedIn post by Tyler Watson, Vice President of Sales for Dan-O’s Seasoning. Intrigued, we Googled the brand and discovered it’s available both online and in MULO (multi-location) retailers. Dan-O’s actually had its roots in social media when Dan Oliver (a former bartender) started making TikTok videos about his seasoning in 2020. […]
BUST: Christmas Tree Shops Declares Bankruptcy and Closes All Stores
We hope the Grinch doesn’t steal Christmas this year, but bankruptcy stole the 82 retail stores of MULO (multi-location) brand, Christmas Tree Shops. The bankruptcy was announced in May, and poor-performing stores were shuttered, but the company recently said that it will close its remaining stores on August 12th, holding a liquidation sale before then. […]
Vericast Goes Deep on Data Privacy with Qonsent Partnership
The martech and data intelligence company Vericast announced a new partnership with Qonsent last week, in a move designed to bolster the company’s consumer-first data privacy strategy. At a time when consumer data is becoming increasingly regulated in the U.S. and abroad, the partnership between Vericast and Qonsent is expected to help brands deliver more […]
How to Track Mobile OOH Advertising: An Interview with Jonathan Frangakis
Jonathan Frangakis has been a champion of out-of-home / OOH advertising for years. He and his brother Gabe founded an OOH analytics platform called Mira in 2014. Mira was acquired by Reveal Mobile, where he serves as its Chief Commercial Officer. He gave us insights into the next wave of moving OOH advertising (as in […]
BOOM: Upcycled / Pre-Worn Clothes and the MULO Brands That Sell Them
Buying pre-worn clothes is nothing new. But it’s now in style for a variety of reasons. After all, places like Goodwill have been around since 1902 and have more than 4,000 locations. In the 1960s and 70s, hippies and their wannabe equivalents flocked to army-navy and other surplus stores to buy jackets, overalls, and other […]
Scibids Offering Promises Greater Media-Buying Transparency
Scibids, the global leader in artificial intelligence for digital marketing, announced a partnership with Tinuiti, the largest independent performance-marketing firm across streaming TV, Google, Meta, and Amazon. The objective of what’s being called Scibids AI Insights Solution is to provide a new level of transparency and control over planning, buying, and measurement of the digital […]
Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Yahoo!, Chatmeter, Blackberry, SEMify and more, anniversaries at Spokeo, PartnerStack and beyond and numerous opportunities at companies including TikTok, Snap and Seismic Tressie Lieberman is a Chief Marketing Executive with over 20 years of experience building the marketing engine behind […]
Case Study: QSR Achieves 20% Sales Increase with Location-Based Targeting
Tracking foot traffic with location-based ads in QSR restaurants is often the first step towards increasing sales and revenue, and maximizing operational efficiencies. According to a new case study from the adtech firm Simpli.fi and Commerce Signals, a company that connects advertisers and publishers with insights from financial institutions, a well-known quick-service restaurant chain with […]
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