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Spindle Tries to Pre-empt Local Discovery With Social Alerts
Last week, social discovery app Spindle rolled out a place-based alerts system designed to inform users of interesting and relevant social media updates from local businesses around them. Street Fight recently spoke with Spindle CEO and cofounder Pat Kinsel about about what makes Spindle’s value proposition so vital…
Street Fight Daily: Mobile Ad Spend Jumps, Web Only Gets Physical
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… US Mobile Ad Spending Jumps to $4 Billion (eMarketer)… Once Proudly Web Only, Shopping Sites Hang Out Real Shingles (The New York Times)… Garmin Integrates Foursquare and Glympse with Mobile Apps for Non-Creepy Location-Sharing on the Go (The Next Web)…
5 Location-Based Marketing Platforms for Brands Without Retail Stores
Figuring out where to purchase products from a brand that doesn’t have its own retail establishment can present a challenge for many consumers. Increasingly, major brands like Vicks and Nestlé are using location-based marketing platforms to help point potential buyers in the right direction. Here are five platforms offering brands a way to take advantage of such technology on their own terms…
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