News and Analysis
LiveRamp Advances Data Identity Resolution in a Safe Place
The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.
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How Press Association Ad Networks Can Help Newspapers Compete Online
One would think that the Internet would help ad networks from state press and newspaper associations operate with even greater efficiency, but these groups are only in the early stages online. Still they are well-positioned to help increase CPMs and provide a way for newspapers to ensure that their ad inventory is always sold at a set value…
Street Fight Daily: Bloomspot Bought, Passbook a Hit
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… J.P. Morgan Buys Daily Deals Company Bloomspot (The Wall Street Journal)… Apple’s Passbook Is a Surprise Success for Developers (Wired)… Mobile, Location, Data (Nieman Journalism Lab)…
Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships
Chicago-based Foiled Cupcakes is a delivery-only business, but by tapping into networks on LinkedIn and Twitter, and keeping a close watch over the reviews posted on sites like Yelp, owner Mari Luangrath has been able to cultivate relationships with potential customers and position her enterprise as the go-to destination for companies needing desserts for in-house events or client gifts…
Street Fight Daily: Foursquare Responds, Apple Exposes Passbook
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph (Search Engine Land)… Apple files for Patent Passbook’s Digital Coupon Feature, Hints at NFC (The New York Times)… How Google Maps May Have Actually Helped Apple (GigaOm)…
Information Wants to Be Free, but Local Data Is Currency
The sizable overlap between consumer-generated information and enterprise control is experienced every day in the world of local search.Though few local search companies could exist without licensed data, once that data gets inside their walls, it becomes a foundation upon which consumer-generated data adds value to a service…
Spindle Tries to Pre-empt Local Discovery With Social Alerts
Last week, social discovery app Spindle rolled out a place-based alerts system designed to inform users of interesting and relevant social media updates from local businesses around them. Street Fight recently spoke with Spindle CEO and cofounder Pat Kinsel about about what makes Spindle’s value proposition so vital…
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