News and Analysis
How Facebook Turns ‘Likes’ Into Dollars Right Down to the Local Level
Local news publishers typically know many of their community restaurateurs on a first-name basis, and are regular diners at the establishments. But they can’t offer the precise targeting capability of Facebook, whose services are, in most cases, fully automated — greatly lowering their cost.
Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency… Stitch Fix Prepares an IPO in the Shadow of Amazon… Google AMP Update to Discourage Publishers from Using Teaser Pages…
Why Commercial Banks Are Turning to Proximity Technology
That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. But a new report released shines a light on the ways commercial banks and investment companies are upping the ante by using location data to get the most out of the market.
Latest Posts
Andrew Mason Out as Groupon CEO
Groupon CEO Andrew Mason was fired by the company’s board Thursday, less than 24 hours after dismal earnings sent the company’s stock price into a tailspin. The board is currently looking for a replacement, and board members Eric Lefkofsky and Ted Leonisis will serve as co-CEOs of the company until one is found…
Report: Blocking Access to Wi-Fi Could Hurt Retailers
Wi-fi connectivity may be starting to affect where consumers decide to shop, according to a new report by JiWire. The study, which surveyed users across the company’s ad-supported wi-fi network, found that one out of two mobile consumers are influenced by the availability of in-store wi-fi when deciding where to shop…
With Mobile Growing, WPP Sees Opportunity to Make DOOH Smarter
The agency’s Spafax Networks has announced a new partnership that will bring PlaceIQ’s audience data to its DOOH buying process. Like PlaceIQ’s channel partners in the mobile space, Spafax can use the latitude-longitude data associated with its inventory to target media by audience segments like “middle aged moms” or “business travelers” in vendor and geography.
LocalVox Turns to SMB Seminars to Drive Leads in New Markets
New York-based LocalVox is expanding from New York and Boston to Washington D.C. The move is a small-but-significant step in the company’s grand plan to replace legacy players like ReachLocal as the marketing platform of choice for local businesses. LocalVox’s product allows small business to publish content across their own email, social, and web properties, as well as to a host of listing sites and other media properties from a single touchpoint…
Street Fight Daily: Samsung’s ‘Passbook’ App, PayPal Co-Founder’s Payments Play
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Samsung Takes a Page from Apple’s Passbook With New Wallet App (Verge)… PayPal Co-Founder Levchin Launches New Payments Startup, Affirm (AllThingsD)… Apple Patents Situational Awareness And Location Information Sharing For Mobile Devices (TechCrunch)…
Just Another Chat With a Frustrated Patch Editor
“We have had two conference calls in a row the last two weeks with the people at HQ excitedly talking about big ideas that are going to get us to profitability, but the ideas sound like bad ones, not to mention ones that they have already tried,” said this editor, a mix of frustration and exasperation in his voice. “They are getting farther away from the hyperlocal vision and really pushing generic SEO content to try and get unique visitors…”
How to Ensure That Your Geofence Is Sized Correctly
Location-based push campaigns have a lot of upside, from satisfied customers to higher ROI. But it can be a thin line that separates a successful campaign from one that leaves mobile users extremely annoyed — so really homing in on how to deliver the right geofence to optimize your campaign is crucial…
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