News and Analysis
Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…
How a New Active Wear Brand Takes on the Big Guys
California-based Vuori Clothing started as a brand focused on yoga wear for men, and was (and still is) heavily reliant on using hyper-local marketing efforts to build brand awareness. Street Fight recently caught up with marketing VP Nikki Sakelliou to talk about the company’s local efforts.
Latest Posts
National Advertisers: Time to Get Local
“Local” is often thought to be synonymous with SMBs. In many media like television, however, huge portions of the local ad spend is from national brands buying up geographically specific advertising inventory. The same thing is happening in mobile. The projected growth in local mobile ad spending will mostly come from national advertisers that localize campaigns…
Leveraging Converged Media in Local Digital Marketing
Converged media is a term many local marketers might have heard of but may not be familiar with in terms of digital media environments. Essentially, converged media is the area of overlap between any two of three media types: paid, owned, and earned. This overlap is rich with opportunity and should be a focal point in any local digital marketing program…
Guns, Money, and a Data-Driven Hyperlocal Wire Service
A data-driven wire service would — through a cooperative model or other collaborative form of consumption — help pool the costs of complicated technology development and integration across numerous parties while yielding scalable, customizable results. Put the wired in wire service and let the database masters rule the new media universe…
Why Location Is Key to Mobile Monetization
As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit…
PODCAST: This Week in Location-Based Marketing — PushPoint Mobile
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the state of telematics, “Parking Douche,” and a great campaign from Meat Pack in Guatemala. Plus: M&A and funding activity, the resource of the week and special guest Greg McCalister, co-founder and CEO of PushPoint Mobile…
Street Fight Daily: Mason Fights to Stay, NetSuite Pushes into Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon CEO Andrew Mason Fights to Keep His Job (Bloomberg Businessweek)… NetSuite Buys More Retail Expertise With Retail Anywhere Acquisition (GigaOm)… Streetline Gets $25M to Solve Parking (AllThingsD)…
For 2013, SeeClickFix Moves Beyond Its Pothole-Filling Mission
Municipalities spend about $10 handling a 311 call about a pothole. SeeClickFix can cut that cost to close to zero by delivering to City Hall, via jaw-rattled citizens, GPS-pinpointed information about new potholes plus digital photos of the road damage. What’s in store for SeeClickFix in 2013? We went to cofounder Ben Berkowitz to find out…
Case Study: San Diego Smoothie Chain Favors Loyalty Over Acquisition
Frustrated by people trying to defraud his paper punch-card program, Shake Smart’s president, Kevin Gelfand, began looking for other ways to promote customer loyalty at his two San Diego locations. Gelfand ultimately chose to work with Perka, a phone app, and now awards his customers points based on the amount they spend during each transaction…
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