News and Analysis
Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Local Ad Spend to Top $151 Billion… Mashable Is Reeling in Its Video Ambitions After Ziff Davis Sale… SoftBank Is Negotiating a DoorDash Investment Up to $300 Million…
Bklyner Announces It Will Shut Down Unless It Hits Subscriber Goal by Dec. 31
The Brooklyn-based hyperlocal network has announced it will close down coverage of its 11 neighborhoods unless it can attain 3,230 digital subscribers by the end of December. In this Q & A Bklyner founder Liena Zagare, presents the stark facts about her publication’s 11-hour predicament.
Survey: Small Retailers Struggling to Compete this Holiday Season
The holiday season isn’t just an important time for small businesses, it’s the important time. Nearly one-third of store owners say they are completely dependent on revenue earned during this period, according to a new survey by Vistaprint.
Latest Posts
Street Fight Daily: Facebook Home’s Local Angle, Why Yelp Needs Help
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Home: The Local Angle (Screenwerk)… After Ditching The Groupon Model, Zozi Lands $10M To Build Out Its Marketplace For Celebrity-Guided Adventures (TechCrunch)… Why Yelp Needs Help (PCMag)…
How Partnerships Can Help Hyperlocal Sites Expand Their Reach
There’s a saying that’s echoing more insistently today in hyperlocal publishing: “Don’t compete – collaborate.” Editor and publisher Susan Mernit puts that saying into practice at Oakland Local, partnering with other media and non-profits to juice content, build visibility, and generate revenue…
Case Study: Nonprofit Uses Hyperlocal Content to Reach Families
What started out as an online cookie sale in 2008 turned into much more for Cookies for Kids’ Cancer, when the pediatric cancer research nonprofit formed a partnership with hyperlocal content network Macaroni Kid to promote its local bake sales across the country in 2010…
Report: Local Mobile Ad Revenue to Hit $9 Billion by 2017
Local mobile advertising is set to generate $9 billion in revenue by 2017, but it will take a smaller portion of total mobile ad spend than previously expected, according to a new study by BIA/Kelsey. The research firm revised its earlier estimates for local-mobile spends share from 44% to 38% of total mobile ad dollars in 2012 to account for slower than expected adoption of local strategies among national advertisers and an increase in mobile advertising as a whole.
Street Fight Daily: Facebook Nearby Now “Local Search,” Mobile Shift Threatens Google
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Nearby Is Now Facebook “Local Search” (InsideFacebook)… As Web Search Goes Mobile, Competitors Chip at Google’s Lead (New York Times)… Arthur Frommer Gets His Brand Name Back from Google (Skift)…
Managing Local Presence on Mobile Devices: A Developing Challenge
The continued strong growth of mobile local search combined with the high value of mobile customers indicates a shift in attention is required on the part of local search publishers, in order to make it easier for businesses to manage their listing content on the devices consumers are turning to in ever increasing numbers.
How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse
In an industry once dominated by yellow pages, traditional media publishers and even established companies like Yahoo needed to evolve in order to stay relevant in the constantly progressing local search space. Jean-Pierre Remy, president and CEO of Solocal Group (formerly PagesJaunes Groupe), led his organization’s remarkable transformation from traditional print publisher to one of the world’s most progressive local search companies…
Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Upgrades Its Google Places Dashboard With Google+ Local Integration (Search Engine Land)… SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)… Local.com Launches Premium National-Local Ad Network (Screenwerk)…
In Lead-Up to Expansion, SinglePlatform Adds Yelp to Publisher Network
SinglePlatform has added Yelp (and its 100 million unique users) to the network of local publishers across which the company distributes business and product information — namely, menus — from its base of local merchants. The partnership is a coup for Constant Contact, which snapped up SinglePlatform for $100 million last summer, as it looks to begin the process of introducing the product to its existing customer base over the next few months…
Study: National Brands Miss 86% of Local Feedback
National brands miss 86% of the local consumer feedback published through social networks, according to a new study by VenueLabs, which provides local analytics for large companies. The numbers reflect the marked growth in consumer interaction with national brands at a local level, and the increasing opportunity for hyperlocal companies to build services to help enterprise access the opportunity…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature