News and Analysis
Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discounts Other Sellers’ Products As Holidays Approach… More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger… Uber’s Business Has Recovered After #DeleteUber, But Lyft Made Lasting Gains…
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Why the Commoditization of Local Information Is an Opportunity for Journalism
Some have seen the shift of local information — from something that was unique to newspapers to a commodity that is available from a variety of sources — as the end to local news. But I actually think it presents a great opportunity for journalists to do what they do best: put information into context and tell us why it matters…
PODCAST: This Week in Location-Based Marketing — Beergram
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the Singapore government’s plan to roll out location-based services; Google’s Niantic Labs gets into book publishing; Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Plus special guest Andrea Sanchez, founder of Beergram.
Street Fight Daily: Facebook Home’s Local Angle, Why Yelp Needs Help
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Home: The Local Angle (Screenwerk)… After Ditching The Groupon Model, Zozi Lands $10M To Build Out Its Marketplace For Celebrity-Guided Adventures (TechCrunch)… Why Yelp Needs Help (PCMag)…
How Partnerships Can Help Hyperlocal Sites Expand Their Reach
There’s a saying that’s echoing more insistently today in hyperlocal publishing: “Don’t compete – collaborate.” Editor and publisher Susan Mernit puts that saying into practice at Oakland Local, partnering with other media and non-profits to juice content, build visibility, and generate revenue…
Report: Local Mobile Ad Revenue to Hit $9 Billion by 2017
Local mobile advertising is set to generate $9 billion in revenue by 2017, but it will take a smaller portion of total mobile ad spend than previously expected, according to a new study by BIA/Kelsey. The research firm revised its earlier estimates for local-mobile spends share from 44% to 38% of total mobile ad dollars in 2012 to account for slower than expected adoption of local strategies among national advertisers and an increase in mobile advertising as a whole.
Street Fight Daily: Facebook Nearby Now “Local Search,” Mobile Shift Threatens Google
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Nearby Is Now Facebook “Local Search” (InsideFacebook)… As Web Search Goes Mobile, Competitors Chip at Google’s Lead (New York Times)… Arthur Frommer Gets His Brand Name Back from Google (Skift)…
Managing Local Presence on Mobile Devices: A Developing Challenge
The continued strong growth of mobile local search combined with the high value of mobile customers indicates a shift in attention is required on the part of local search publishers, in order to make it easier for businesses to manage their listing content on the devices consumers are turning to in ever increasing numbers.
How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse
In an industry once dominated by yellow pages, traditional media publishers and even established companies like Yahoo needed to evolve in order to stay relevant in the constantly progressing local search space. Jean-Pierre Remy, president and CEO of Solocal Group (formerly PagesJaunes Groupe), led his organization’s remarkable transformation from traditional print publisher to one of the world’s most progressive local search companies…
Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Upgrades Its Google Places Dashboard With Google+ Local Integration (Search Engine Land)… SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)… Local.com Launches Premium National-Local Ad Network (Screenwerk)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation