News and Analysis
Who Says Chickens Can’t Fly? Raising Cane’s is Soaring (BOOM)
Why did the chicken cross the road to Cancun? To meet with Raising Cane’s 3,000 team members to present the plan for the future! Raising Cane’s is a multi-billion-dollar brand with over 800 locations. Founded in 1996, the company’s sales have been on the upswing. The brand gathered its team in Mexico to present its […]
Brand Building or Performance Marketing? Why Multi-Location Brands Must Invest in Both
Brands have long grappled with the decision of how to allocate marketing dollars across brand building and performance marketing. Building sustainable brand awareness and a strong reputation requires a long-term investment with tough-to-measure results. Performance marketing delivers more immediate local leads and sales. It’s easy to see why many brands overinvest in performance marketing at […]
Content Creators are Upping Their Game
When we hear “content creators” and “influencers” we may think primarily about people unboxing new products, waxing poetic about their cosmetics, sharing branded recipes, or merely dancing on TikTok. Many of these people are “citizen marketers” who promote products for a paycheck. However, another group of content creators focuses on developing more in-depth content that […]
Commentary
Ecommerce Design: How Smart UI Choices Boost Engagement and Conversion
In ecommerce, conversions are considered the most important metric to track. However, an increase in engagement can matter just as much: the more people interact with your pages, the more likely they are to return and convert later as well as to promote your business among their own network.
Niantic Accelerates the Real-World Metaverse
One of the companies at the center of the shift to the metaverse is Niantic. Mostly associated with its breakout hit, Pokémon Go, it has evolved its business to be more of a developer platform for geo-local AR experiences. Known as Lightship, the platform is expressly built to enable the real-world metaverse.
Latest Posts
BOOM: Beyond the Barbells (MULO Specialty Gyms Abound)
We live in a world obsessed with longevity and fitness. Exercise has long been a big business. The fitness industry had its renaissance in the 1970s and 80s when the widespread adoption of TV and insights into the role of working out in battling heart disease gave rise to the practices of aerobics and yoga. […]
Bombas Sees Opportunity in Mission-Driven OOH Strategy
When Randy Goldberg and David Heath launched Bombas back in 2013, the direct-to-consumer sock startup was primarily known for its focus on charity — famously donating a pair of socks for every pair sold. Although Bombas has remained dedicated to that mission in the years since, the company has also expanded to become a complete […]
3 Tips to Help Marketers Modernize and Maximize Marketing Technology
According to Gartner, the average marketer only utilized 42% of their marketing technology (martech) stack’s capabilities last year, a 16% drop from the 2020 figure (58%). Specifically, the research identified consistent overlap of martech elements, a shortage of marketing talent with comprehensive martech knowledge, and the overall complexity of marketing technology as key contributors to […]
‘Sludge Content’ Creates Opportunity for Brand Marketers
What do you know about sludge content? The latest trend on TikTok gives viewers a split-screen look at two or more videos at once. It’s a form of escapism for consumers — and an untapped opportunity for brand marketers. As consumers’ content consumption habits evolve, advertisers are being forced to take new factors into account […]
To Market, To Market: Trends in the MULO Grocery Store Industry
The multi-location grocery store industry is no longer just traditional grocers. Target, drug stores like CVS and Walgreens, and convenience stores now stock shelves with household staples. “Traditional” grocery stores have expanded their product offerings to include greeting cards, flowers, and hardware items. Specialty grocers abound, and many niche brands are expanding to new geographies […]
Microsoft Advertising Honors Tinuiti
Now that Microsoft Advertising has named Tinuiti its Global Client Partner of the Year for the first time. Josh Brisco, Group VP of Acquisition Media at the largest independent performance-marketing firm in the U.S., reflected on this latest recognition. Although being named Global Client Partner of the Year is a first for Tinuiti from Microsoft, […]
Data Clean Rooms Won’t End the Identity Battle
Since Google’s first date for the end of third-party cookies, the industry has continued to search for viable alternatives. Among the plethora of proposed solutions, data clean rooms have sprung to the top of industry-leading agendas as a potential solution for the eventual depreciation of third-party cookies. And the theory makes some sense – it’s […]
Back-to-School Shopping Is Happening Earlier Than Ever — Retailers Prepare
As kids across the country empty their desks and prepare for a long summer break, brand marketers are working overtime to solidify their 2023 back-to-school campaigns. With back-to-school sales seeming to start earlier and earlier each year, researchers at the digital insights firm Cint recently conducted a survey to gauge consumer interest around back to […]
Curb Wants Brand Enthusiasm for DOOH
Generating more than two billion impressions annually across 25,000 in-taxi media screens in most major DMAs, Curb (formerly Verifone Taxi Systems), a DOOH advertising and payment platform for car services, reaches “captive” audiences of millions. Its Taxi TV screens offer geotargeting, real-time RSS data integration, dayparting, and POI targeting to clients. Curb has been a […]
BOOM: Hair Care for Men…Beyond Shaves and Haircuts
Hair care post-pandemic is a rapidly-growing multi-location (MULO) category. As we reported recently, the industry was up 17 percent in 2022 and is expected to hit $41B by 2026. Women still spend more on hair care than men. They invest an average of $228 yearly on haircuts and $24 per month on hair products versus […]
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