3 Tips to Help Marketers Modernize and Maximize Marketing Technology
According to Gartner, the average marketer only utilized 42% of their marketing technology (martech) stack’s capabilities last year, a 16% drop from the 2020 figure (58%). Specifically, the research identified consistent overlap of martech elements, a shortage of marketing talent with comprehensive martech knowledge, and the overall complexity of marketing technology as key contributors to […]