News and Analysis
Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Introducing a Campaign Budget Optimization Tool for Advertisers… Inside eBay’s Repositioning as a Modern E-Commerce Platform… Twitter Helps Out Small Businesses with Promote Mode Service…
Local Marketing on Alexa? The Real Estate Industry Gives It a Shot
There are almost 40 real estate “skills” currently listed in Alexa’s directory. This is greater than those related to lawyers/attorneys, doctors/dentists, and a host of other SMB categories, and overall there doesn’t yet appear to be much adoption of voice technology at the local business level.
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The ‘New News Ecology’ Needs to Be Nourished With Sustainable Revenue
The grand, this-is-where-we’re-going commitment at the Journalism That Matters meeting held last week in Denver was encouraging. Local journalism needs this re-invention of what it does and how it relates to a newly empowered public that is outgrowing its old role as a passive consumer of news. I hope, though, that JTM members will also make “investigating new economic models” an important part of the new news ecology they’re creating.
Swipely Adds New SMB Tools, Reports 100% Network Growth in Q1
Swipely, which provides local merchants with tools and data to help them accept payments and better understand their customers, has launched a new marketing tool that allows merchants to track online marketing, in-store revenue, and customer reviews that are tied to specific campaigns. The company also announced that its network of small businesses doubled in size in the past 90 days…
Street Fight Daily: Foursquare Gets $41M Infusion, Mobile Drives Hyperlocal Demand
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Gets $41 Million Investment, Time to Grow (AllThingsD)… Study: Hyperlocal demand driven by mobile devices (Journalism.co.uk)… Our Discussion of Mobile Location Needs to Get Much More Nuanced, Sophisticated (ScreenWerk)…
The AR of the Future Is About ‘Helping People Make Decisions’
Augmented reality is still a fairly new technology, but in the coming years it could have huge implications for how we see and browse through the world around us. Street Fight recently spoke with Jules White, co-founder and chief scientist of PAR Works, about how AR can be used to aid in the consumer’s decision making process.
5 Platforms SMBs Can Use to Monitor Local Competitors
Today’s top competitive intelligence platforms give SMBs a way to go far beyond tracking keywords and mentions. These hyperlocal tools give merchants and service providers a way to identify the most important players in their local markets and analyze which of those businesses’ marketing strategies is producing the greatest returns…
When Will The Last Yellow Pages Book be Printed?
With the rise of local search sites, social media, and mobile directories, the physical Yellow Pages books delivered to consumers’ doors — long a staple of local marketing — are quickly becoming obsolete. We asked a few folks from around the industry what date they would envision for the directories’ final print run…
Street Fight Daily: Newspaper Revenues Sink, Why ZocDoc is Winning
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Newspaper Ad Sales Skid for Seventh Straight Year (Newosaur)… Why ZocDoc is Winning: Dissenting Employees, Unlimited Vacation, & Diet Coke (VentureBeat)… Brands Buy Real-Time Mobile Ads Based on the Weather (AdWeek)…
Efficiently Selling to SMBs: Finding Paths of Less Resistance
We’re entering a more fertile environment for what I’ll call the SMB advertising “Trojan Horse.” Local companies start by targeting SMBs’ CRM systems, payroll, back office management, reputation management and payment processing. From there, local advertising can be unveiled as a “one-stop-shop” upsell…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation