News and Analysis
With Yext Integration, ShopKeep Looks Beyond Payment Processing
More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms. The partnership raises the stakes in ShopKeep’s push to control a greater share of the SMB market.
Survey: Retail Associates Seek Mobile Tech to Defend Against E-Commerce
According to the results of a new survey out this morning, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates prevent customers from leaving their stores empty-handed and making their purchases online.
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LBMA PODCAST: Visualizing Your Check-ins & Twist’s Edward Marks
In this week’s episode, hosts Rob Woodbridge and Asif Khan looks at Swipp, Punch.in and Fiz. Meanwhile, Visa works with Fandango for location-based offers, and independent fuel retailers band together to create their own payment and loyalty initiative. Resource of the week is the history of location-based games in one infographic, and an interview with special guest Edward Marks of Twist…
Street Fight Daily: Facebook Adds Yext Data, DexOne Emerges from Bankruptcy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook to Add Yext’s Business Data as It Touts Search Feature (Bloomberg Businessweek)… Dex, SuperMedia Close Merger and Emerge from Chapter 11 As Dex Media (Screenwerk)… Google Calls Reports that Google Now for iOS Srains Batteries “Incorrect” (TheNextWeb)…
Group Commerce to Merge With Nimble Commerce
Three months after laying off a quarter of its staff, Group Commerce has agreed to merge with its primary competitor, Nimble Commerce, in an all-stock deal, continuing the consolidation among white-label deal companies. Under the terms of the deal, Nimble Commerce CEO Prashant Nedungadi will lead the new firm, which will retain the Nimble Commerce name…
In Counting Actual People, Hyperlocals’ Smaller Traffic Numbers Can Be Big
With local merchants looking at more and more digital marketing options in their search for customers, community news sites have to be aggressive in selling themselves to potential advertisers (and raising revenue that will pay for editorial and other improvements). How can they make the most of their traffic numbers, which are much lower than those at most commerce-based sites?
Street Fight Daily: Twitter Brings Local Trends to Mobile, Square Poaches PayPal Exec
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Twitter Updates Its Apps with New Trends Locations (TheNextWeb)… Square Hires An Exec From PayPal To Form Payments Partnerships With Retailers (TechCrunch)… Brownstoner Founder Jonathan Butler’s Venture-ing into Queens (Daily News)…
Yelp Finds Antidote to Mobile Burn in Bundled Inventory
Shares of Yelp rose 10% in after hours trading Wednesday evening after the company reported strong top-line growth in Q1 2013. The reviews site grew its revenue by 67% year-over-year to $46.1 million in Q1, cutting its net loss in half to $4.8 million from $9.8 million a year earlier. The bump came on the back of a 81% jump revenue from local businesses as well as successful monetization efforts in nascent international markets.
Placed Launches Analytics Product to Make Local Ad Targeting Smarter
Placed, a two year-old startup based in Seattle, has spent the last two years passively tracking the physical movements of over 70,000 smartphone owners who chose to share their location with the company. Today, the venture-back firm is opening that data to marketers, launching a Nielsen-like ratings service called Placed Insights to help advertisers intelligently buy location-targeted advertising…
In Tomorrow’s Retail Universe, the Destination Is ‘You’
Based on clues we can see all around us, it is my belief that retail, as we’ve known it for at least the last two millennia, is coming to an end. It won’t end tomorrow or next week. In fact, it will likely take at least a decade or two. But it’s very clear to me that we are coming to a tipping point and data, processing power and connectedness lie at the center of it all…
The Web Isn’t a Local Broadcast Channel, It’s a Listening Post
Let legacy media be legacy media — but get used to the idea that, in a connected world, the ability to carve out new local news niches and profit centers is based, in large part, on our ability to listen. This is not a skill widely held among those who only “distribute,” but it’s one of the keys to a successful tomorrow in the network…
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