News and Analysis
LBMA Podcast: Microsoft Azure + TomTom, Snapchat Object Filters
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Sports Experts, Blulog’s Cool&Go, JCDecaux + Neustar, Bluedot signs Transurban. Correction: Waze+AllState. Special mention: Radio.Garden
Latest Posts
LBMA Podcast: Domino’s, LevelUp, and UpOut’s Martin Shen
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Shazam’s background tagging; Domino’s delivers Pizza-smelling DVDs; UberMedia changes the rules in targeted ads with UberAds; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut…
Street Fight Daily: Waze Gets Social with Facebook, Spun Upgrades News App
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Postmates’ Local Delivery Service Hits New York City (HuffingtonPost)… Waze Mapping App Gets a Little More Social with Facebook Events (VentureBeat)… 70% Of Mobile QSR Campaigns Use Location Targeting (MediaPost)…
‘Indie’ Hyperlocals Share Their Secrets to Sustainability
“Content remains king. So long as you don’t lose sight of that, much of the rest falls into place,” said Sheepshead Bites editor and publisher Ned Berke. “But, content doesn’t pay the bills, so we’re always looking at ways to improve the services we offer to merchant partners and other revenue opportunities…”
Case Study: Overcoming Obstacles When Redeeming Mobile Deals
Digital offers have proven to be an effective driver for customer acquisition, but the infrastructure required to redeem mobile coupons is something that many businesses — and particularly local restaurants — still don’t have in place. Not having the mechanism to scan barcodes prevented Sea Island Restaurant Group from offering digital coupons at its eight Sea Island Shrimp House and Tiago’s Cabo Grille locations, until recently…
Street Fight Daily: Waze Talks Collapse, Wikipedia Launches ‘Nearby’
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Acquisition Talks With Waze Fall Apart (AllThingsD)… Wikipedia Debuts ‘Nearby’ Feature to Find Pages Around You (VentureBeat)… As Software Trumps Hardware In The World Of Payments, VeriFone Partners With CardSpring For Card-Linked Services (TechCrunch)…
Report: Pureplays Using Legacy Media as a Farm System for Sales Staff
Local media companies need to do something to protect their digital sales assets or run the risk of losing them to pureplay web companies, according to a new report from Borrell Associates. Pureplays offer starting salaries in the range of $12,500 per year more than their nearest competitors, the local TV stations. The gap between starting pureplay sales people and those who work for newspapers is an incredible $21,000 more…
Square’s Kimble: There’s ‘More Opportunity Than Obstacle’ in Payments Space
San Francisco-based mobile payments company Square continues to grow at a rapid clip. Chuck Kimble, who heads up the company’s strategic partnerships, will be appearing on a panel next week in San Francisco at Street Fight Summit West, so we took the opportunity to catch up with him recently over email and find out more about how the company is planning to expand beyond its initial mandate mobile payments…
Local Video Copyrights in the Age of Online Virality
We need to find a way to attach revenue-producing messages to videos, so that the Web can do its thing without hurting the incentive for local media companies to create such videos in the first place. And I’m not talking about attaching 30-second prerolls. It can be done, and we need to talk about it. The Web is not TV…
Take Street Fight’s 2013 Local Merchant Survey
Help us help you: Each year, we publish The Local Merchant Report, the most in-depth, up-close-and-personal look at this important customer constituency. This year’s report will be released in early Q3 and we need your help reaching as many merchants as possible for the best statistical data on their habits, interests and outlook when it comes to local marketing…
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