News and Analysis
5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping
According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.
Why Location Is a Competitive Edge For National Retailers
We recently caught up with Local SEO Guide CEO Andrew Shotland whose Local SEO Ranking Factors report finds that national brands’ migration to local search, especially multi-location retailers. Focused erstwhile on e-commerce, competitive pressure has compelled them to view their locations as an edge in local search.
Latest Posts
Street Fight Daily: Yahoo Acquires Hyperlocal Ad-Tech, LivingSocial Cuts Worse Than Expected
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Yahoo Buys Mobile Ad Tech, Now What About Reach? (MarketingLand)… Why the LivingSocial ‘Adventures’ Cuts Are more Than Expected (Washington Business Journal)… Companies To Develop Privacy Standards For Tracking Brick-And-Mortar Shoppers (MediaPost)…
Study: Facebook Sees Growth as Local Search Source
A new study by Yext finds that consumers have started to come to Facebook to find local information. The study found that a little over 12% of respondents used Facebook to find local information, nearly twice the number for specialized-sites and a few points shy of the Yellow Pages/Local directories…
How Local Search Looks to the Rest of Us
It seems like many recent conversations, webinars, articles, and studies have pointed to the same conclusion: local search as an industry is insufficiently aware of how its products are actually used by consumers and small businesses. Many of the solutions put forward by consumer-facing local publishers and by business-facing services overestimate our appetite for new products and the amount of time and energy we want to spend using online tools…
Local Media’s Data-Driven Future
New value creation is the purpose of media companies today, whether small or big. I genuinely feel sorry for those who believe there is a future in practicing content creation alone. Last week, I called for a strategic makeover. We need a new strategic plan that positions us as more than “just” a media company and behind which our employees can throw their energy. So here are ten things that I view as tactically supporting such a strategy…
Why Are These 5 Apps Tracking Your Location?
Data privacy has become a particularly prickly issue in the mobile marketing space. As brands shift more and more of their marketing budgets to mobile initiatives, many want to emulate the behavioral targeting of a data-rich desktop environment on the cookie-less mobile medium. A number of mobile apps have started collecting user location information despite the fact that it’s not particularly relevant to their function. Here are a few that might surprise you…
6 ‘Microfencing’ Tools for Retailers
Dozens of popular geofencing platforms help retailers generate foot traffic — but what happens after these potential customers cross a store’s threshold is anyone’s guess. In an effort to drive traffic to specific points inside their stores — like special displays, brand kiosks, or promoted products — retailers and brand manufacturers are beginning to utilize “microfencing” solutions from indoor navigation vendors. Here are six tools that retailers and brands can use for in-store “microfencing.”
Street Fight Daily: Gowalla Founder Leaving Facebook
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Gowalla Co-Founder Josh Williams to Depart Facebook (AllThingsD)… The False Hope of Hyperlocal (Digiday)… Does In-Store Location Tracking Cross The “Creepy Line”? (MarketingLand)…
Why Local is the Future of Commerce
The past decade has seen a slow but persistent transformation in the set of services consumers use to navigate the local marketplace. One by one, technology firms have recreated or reinvented various layers of the local shopping experience, disrupting industries and opening doors for new ones to emerge. The transformation began in search, but companies have since started to rethink the way we buy and retrieve these goods and services as well as the way businesses reward, and retain, past customers, creating a coordinated “stack,” to borrow a term from computing.
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands