News and Analysis
Street Fight Daily: Publishers Desert Instant Articles, Walmart Bets on VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Facebook’s Instant Articles Partners May Have Abandoned It… Walmart Looks to Revolutionize Retail with VR Acquisition… Vogue and GQ Will Test Content Inside Amazon’s Echo Look…
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AdMonsters to Tackle Digital Ad Challenges During Advertising Week
Since the first banner ad appeared in 1994, just one thing has remained constant in digital advertising: change. On September 26 during Advertising Week in New York, OPS NY will bring together ad operations and media technology leaders to tackle challenges and work to navigate the latest shifts in our industry, while staying competitive and profitable. Click for a Street Fight discount…
Daily Voice Reports First ‘Unit’ Profitability (With an Asterisk)
The regional hyperlocal news network Daily Voice says it has recorded its first “unit” profitability for operations covering its 41 sites in the hotly competitive suburban Connecticut and New York market. The profit — which does not include corporate costs — was a tiny $2,000 for August, according to CEO Carll Tucker. But it comes after the company burned through $18 million in four years and experienced near-death six months ago…
Street Fight Daily: McDonald’s Tests Mobile Ordering, ‘Showrooming’ Threat Wanes
A roundup of today’s big stories in hyperlocal content, commerce, and technology… McDonald’s Testing Mobile Order App for U.S. Stores (Business Insider)… Maybe Showrooming Isn’t Killing Retailers After All (Businessweek)… SMB Twitter Followers Show Devotion (eMarketer)…
Local Media Companies Need to Decentralize to Survive
As applied to information technology, centralization is an error that needs correction. The concept of centralization is counterintuitive to the network, because the network sees every node as equal. The real business opportunities are all local, not in bundling everything together to create scale in order to accumulate digital pennies…
Street Fight Daily: Apple’s NFC Alternative, Google Faces ‘Street View’ Lawsuit
A roundup of today’s big stories in hyperlocal content, commerce, and technology… With iBeacon, Apple is Going To Dump NFC (GigaOm)… Google Loses Appeal in Street View Privacy Case (Reuters)… Yelp’s Newest Weapon Against Fake Reviews: Lawsuits (BloombergBusinessweek)…
5 Things SMBs Can Do to Optimize for Mobile Search
Recent data from Google found that 94% of smartphone users have searched for local information, 70% have called a business after searching, 66% visited in person, and 90% of these users acted within 24 hours. So what do SMBs need to do to ensure they’ll get calls from potential customers who are searching on mobile?
Case Study: Managing Online Reputation in a Healthcare Setting
As the healthcare industry evolves, it’s becoming increasingly common for physicians to utilize hyperlocal tools for both patient acquisition and retention. As the public relations director at Nova Medical Group, one of the largest integrative primary care practices in Northern Virginia, Melanie Schmidt is responsible for spearheading the group’s digital marketing initiatives. She works with hyperlocal vendors like Demandforce, CriticMania, and Binary Fountain on patient acquisition and retention efforts…
Street Fight Daily: PayPal Tracks You In-Store, Twitter Buys MoPub
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Now PayPal Aims To Track You In Real Life (AllThingsD)… Twitter Plans to Sell Ads for Other Companies With MoPub Acquisition (New York Times)… Foursquare Now Lets You Search for Individual Menu Items (Mashable)…
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