News and Analysis
Follow-Up Thoughts on the SMB Marketing/Operations Universe
“Regardless of the right package, the key for both agencies and small businesses is to choose best-of-breed components in each galaxy that integrate with each other so that you can add relevant and profitable services over time,” David Mihm says to Mike Blumenthal in their bi-weekly column.
Dr. Soon-Shiong and His New ‘Patient,’ the L.A. Times: Will His Rx Be ‘Local’?
My hunch is that Patrick Soon-Shiong will find that applying advanced technology to local news is not as challenging as conquering cancer, especially if he listens to what Angelinos say is their biggest concern by a wide margin – getting from their home to work or other day-to-day destinations.
Commentary
How a ‘Geo-Contextual’ Ad Campaign Produces Results
Hyperlocal has become one of the most intriguing new ideas for retailers and national brands looking to reach specific markets. Some people ask what the difference is between “local” and “hyperlocal” from a media perspective. I think the difference is clear. Traditionally, “local” media has meant DMA or metro level content such as major metro newspaper Web sites. But they could cover a pretty vast geography. Conversely, “hyperlocal” means granular, community-based or zip-code-level content…
Healing What Ails Local
Local has always been regarded as the sleeping giant in digital advertising, with so much heavy lifting required and so few solutions available at scale. But, at long last, a solution may be at hand. Local publishers are now participating in centralized, single point-of-entry buying platforms that give national brands the tools and data needed to buy premium local audiences with national scale.
Latest Posts
Gauging Hummingbird’s Impact on Local SEO
Standardization of data structure on simple things like name-address-phone number (NAP) information, mapping, local business category, organization (micro-formats) are now starting to pick up steam and become increasingly important for local search and discovery. Now with Hummingbird, things are about to get even more interesting…
Street Fight Daily: Yahoo Revisits Ad Consortium, Yelp Goes To Washington
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Newspapers’ Ad Consortium With Yahoo Reboots (Poynter)… Yelp Just Got Its First D.C. Lobbyist (Fast Company)… WhitePages.com Fulfills Its Enterprise Destiny, Launches WhitePages PRO Identity Verification Platform (PandoDaily)…
Survey of ‘Indie’ Hyperlocals Finds Mixed Bag When It Comes to Revenue
There are hundreds of independent community news sites in the U.S. — thousands if you count blogs — but only 131 of them meet the standards of “Michele’s List.” The list was assembled and is periodically updated by journalist/researcher/consultant Michele McLellan, who was the principal founder of Block by Block, a network that inspired (and goaded) “indie” community editors and publishers to focus, and stay focused, on achieving sustainability in the brave new world of digital journalism. McLellan, who still compiles her “list,” talked with Street Fight recently about what her new survey revealed….
Famous Footwear Integrates Mobile App With Digital Wallet, Rewards
As shoppers grow more accustomed to using their smartphones to research products and search for coupons while shopping in-store, retailers are being forced to introduce their own branded mobile apps just to keep up. Famous Footwear is one of the latest retailers to jump onboard, with a mobile app that integrates with the company’s rewards program and provides shoppers with features meant to improve the in-store shopping experience…
Street Fight Daily: Foursquare’s Real-Time Recs, First Data (Re)Launches POS
A roundup of today’s big stories in hyperlocal content, commerce, and technology… With Real-Time Recommendations, Foursquare Checks Into Google And Apple’s Turf (ReadWrite)… First Data Quietly Buys Payments Startup Clover; Launches Point Of Sale Platform For Merchants (TechCrunch)… Google Now Cards Invade The New Google Maps (SearchEngineLand)…
Study: Digital Ad Revenues Grow As Mobile Accelerates
Internet advertising revenues surged in the first half of 2013, reaching $20.1 billion on continued growth in the mobile sector, according to new study commissioned by the IAB, and conducted by PricewaterhouseCoopers. Mobile revenues, which include both smartphones and tablet media, more than doubled in Q1 and Q2, growing from $1.2 billion in 2012 to over $3 billion this year…
Nokia Finding New Life In Location Services, Connected Car
With its device business offloaded to Microsoft, Nokia has turned its focus to its services business, headlines by its location and commerce platform, HERE. Street Fight caught up recently with Nokia’s VP of connected car, Floris van de Klashorst, to discuss the opportunity the auto market presents the local marketing industry, the challenges facing developers, and the business case for auto and local tech…
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