News and Analysis
Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…
Commentary
Why Niches Are Becoming More Important for Deals
In the month since Groupon’s S-1 filing, there has been a lot of criticism directed at the nascent daily deals industry. Some say that the deals model is unsustainable, while others claim that running a deal can cripple a small business. But before jumping on that bandwagon, it’s important to remember that online deals are still in their infancy…
Hyperlocal Post-Mortem: Lessons Learned From InJersey
When we made the decision this week to shutter InJersey.com — a network of hyperlocal sites across the garden state that I helped build, nurture, and raise like a child -—my biggest fear was that the effort would be branded a failure. In the age of Twitter, I was braced for the #epicfail hashtag. It came instead via Slate, in the form of a Jack Shafer missive…
Surveys All Say: Hyperlocal’s Taking Over Ad Spending. Duh.
A new survey released this week by the hyperlocal network Topix says what is increasingly clear in every new data that emerges: ad dollars are shifting to local, and of that, most are going online. The Topix survey of ad agencies found 90% said they are buying more local ads (“geographically-targeted”) than they ever have.
Latest Posts
Why Partnerships Are Key to the Future of Local
The future of local lies in partnerships. That was the topic of a wide-ranging discussion between Ohad Tzur, North America Lead for Google’s Wildfire partnership program, Delivery.com CEO Jed Kleckner, and Leaf CEO Aron Schwarzkopf, during a panel at Street Fight Summit on Friday morning…
Mobile Payments Startup Flint Raises $6 Million in Series B Round
Flint wants to tap into local commerce by bringing payment processing, and basic marketing capabilities, to mobile — without a dongle. The Redwood-based company announced a $6 million series B round of funding at Street Fight Summit this morning to expand its solution, led by Digicel Group with additional funding from SVG Venture…
LBMA Podcast: Zumigo, Mobiquity, and the Explosion of Wearables
On the show: Zumigo uses location to combat payment fraud from the phone; Mobiquity Networks brings proximity marketing to broadway; Shazam breaks into bricks and mortar; Trafi helps map the unmapped; Google gets deeper into NSA territory; and Asda brings 3D printing to the grocery store…
Street Fight Daily: Uber’s Regulator Fight Continues, Google’s New Take On Self-Service
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Why Is Uber Fighting a Regulatory Battle That It Already Won? (AllThingsD)… Google Updates Its Self-Service Offers Tool (TheNextWeb)… Square’s Credit Card Payments Are Great, But Here’s What The Company Actually Does Best (Business Insider)…
For Groupon, Resurgence Is In The Numbers
Even as investors interest in daily deals company has waned, the game is not over for Groupon, and others in the deals space. After a calamitous 2012 , the company has bounced backed in 2013 thanks, in part, to a rise in the number of merchants offering longer-running, recurring campaigns instead of one-off deals, according to Jim Moran, co-founder at Yipit, who gave the afternoon keynote at Street Fight Summit in New York on Thursday…
In Race to Go Local, Brands Push Ahead Cautiously
There’s been a quiet emigration in the local technology world away from the mom-and-pop market, with startups and existing players alike moving upstream to bigger brands with more. During a panel at Street Fight Summit in New York Thursday, executives from Groupon, YP, and the well-funded upstart Brand Networks sat down with AdAge’s Michael Learmonth to talk about the growing interest in local among brands, and the limitations that are holding them back…
Who’s The Future Of Local Search? The Consumer.
As more and more consumers look to buy, as well as find and discover local businesses, online, the industry has evolved. During a panel at Street Fight Summit in New York Thursday, panelists from Yelp, Bing, and Yext gathered to discuss the evolving role of commerce in the local search industries, and strategies for the industry to adapt…
What Brands Are Doing Wrong On Mobile
As consumers spend more time using mobile devices than browsing the web and even watching television, a mobile strategy isn’t an opportunity; it’s a matter of survival, says Urban Airship chief marketing officer Brent Hieggelke. During a keynote at Street Fight Summit in New York Thursday, Hieggelke argued that brands need to change the way they approach mobile, shifting from looking at the platform as yet another marketing channel to treating it as a central tool in creating a better consumer experience…
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