News and Analysis

LBMA Podcast: GroundTruth, SOCi, Uber, Walmart

Share this:

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Walmart acquires Spatialand, Indola, Quebec City Magic Festival, and Coke.

Street Fight Daily: AMP Sends Pubs More Traffic, New York Times Launches Ad Analytics Team

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Replacing Facebook’s Traffic to Publishers… New York Times Adapts Data Science Tools for Advertisers… Why Your Grocery Store Wants to Be Like a Startup…

From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago

Share this:

The site’s non-billionaire founders aim to succeed with a radically different revenue strategy from their DNAinfo alma mater — their plan for domination does not include advertising. In this Q & A, director of strategy Jen Sabella tells how she and her partners are mapping a new way to make local news work.

Commentary

The Hyperlocal Journalist and the Salesperson

Share this:

“I worry about the future of my profession when I see large segments of the online news industry failing to rigorously test the kinds of revenue models journalism needs to survive,” writes CJR’s Michael Meyer, who runs the News Frontier Database. “Taking our content seriously is a basic requirement, but are we taking ourselves (or even readers) seriously if we’re not wholly committed to monetizing it?”

U-Deals Represent a ‘Profound’ Shift in Consumer Dynamic

Share this:

Loopt’s new u-Deals services has been widely dismissed it as not much more than a “reverse Groupon.” But there are a couple of reasons that such comparisons are a mistake — and that the u-Deals model may be more profound than it first appears.

What Kinds of Businesses Do Daily Deals Benefit Most?

Share this:

Business owners are always looking for a silver bullet — a killer feature that will bring in new customers. The recent daily deals craze has held out the promise of this kind of customer acquisition, but when is a deal feature a silver bullet, and when is it is shot in the foot?

Latest Posts

Street Fight Daily: LivingSocial Posts Another Loss, ByteLight Raises $3 Million

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technologyLivingSocial Posts Another Loss, Valuation Plunges (Washington Post)… Boston’s ByteLight Raises Series A As It Promises To Let Retailers Find You Anywhere (PandoDaily)… VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups (AdExchanger)…

Schumer Urges Retailers, Location Tech Companies To Address Privacy Issues

Share this:

During a speech at the Street Fight Summit in New York Friday, Senator Charles E. Schumer (D-NY) spoke about his role in developing a privacy code of conduct for the location analytics industry, and the need for consumer advocates, technology companies and retailers to come together and pro-actively address the issue….

Why Partnerships Are Key to the Future of Local

Share this:

The future of local lies in partnerships. That was the topic of a wide-ranging discussion between Ohad Tzur, North America Lead for Google’s Wildfire partnership program, Delivery.com CEO Jed Kleckner, and Leaf CEO Aron Schwarzkopf, during a panel at Street Fight Summit on Friday morning…

Mobile Payments Startup Flint Raises $6 Million in Series B Round

Share this:

Flint wants to tap into local commerce by bringing payment processing, and basic marketing capabilities, to mobile — without a dongle. The Redwood-based company announced a $6 million series B round of funding at Street Fight Summit this morning to expand its solution, led by Digicel Group with additional funding from SVG Venture…

Openings and New Hires at Tribune, Trulia, Moasis, Twitter

Share this:

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Groupon, VendAsta, MOGL, Leaf, and more…

LBMA Podcast: Zumigo, Mobiquity, and the Explosion of Wearables

Share this:

On the show: Zumigo uses location to combat payment fraud from the phone; Mobiquity Networks brings proximity marketing to broadway; Shazam breaks into bricks and mortar; Trafi helps map the unmapped; Google gets deeper into NSA territory; and Asda brings 3D printing to the grocery store…

LivingSocial CEO: Our Business Isn’t ‘Daily Deals,’ It’s Ad Dollars

Share this:

“We realized with the asset base that we had that we should be able to do other things and leverage it into new areas,” said Tim O’Shaughnessy at Street Fight Summit on Thursday in New York. “How do we take the hundreds of thousands of merchants that we work with, the tens of millions of customers that we have, this big salesforce, and a technology team and figure out new ways to get customers through the doors of merchants.”

Street Fight Daily: Uber’s Regulator Fight Continues, Google’s New Take On Self-Service

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWhy Is Uber Fighting a Regulatory Battle That It Already Won? (AllThingsD)… Google Updates Its Self-Service Offers Tool (TheNextWeb)… Square’s Credit Card Payments Are Great, But Here’s What The Company Actually Does Best (Business Insider)…

For Groupon, Resurgence Is In The Numbers

Share this:

Even as investors interest in daily deals company has waned, the game is not over for Groupon, and others in the deals space. After a calamitous 2012 , the company has bounced backed in 2013 thanks, in part, to a rise in the number of merchants offering longer-running, recurring campaigns instead of one-off deals, according to Jim Moran, co-founder at Yipit, who gave the afternoon keynote at Street Fight Summit in New York on Thursday…

In Race to Go Local, Brands Push Ahead Cautiously

Share this:

There’s been a quiet emigration in the local technology world away from the mom-and-pop market, with startups and existing players alike moving upstream to bigger brands with more. During a panel at Street Fight Summit in New York Thursday, executives from Groupon, YP, and the well-funded upstart Brand Networks sat down with AdAge’s Michael Learmonth to talk about the growing interest in local among brands, and the limitations that are holding them back…