News and Analysis
Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…
Pursuant Health, Vistar Media Look to Change How Brands Connect In-Store
In a move that could impact the way marketers connect with more than 30 million shoppers inside physical stores around the country, Pursuant Health is partnering with the location-based advertising technology firm Vistar Media to provide better access to its digital advertising inventory.
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Daily Deals 2.0: Card-Connected Offers
Banks now know more than practically anyone about consumer spending behaviors and they are rapidly entering the digital marketing and local commerce space. Many have rolled out programs that leverage technology to offer customers truly digital deals from merchants of all types via their existing credit or debit cards…
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Selling Search to Small Businesses
It’s no secret that national brands are investing heavily in local marketing and small and medium sized businesses (SMBs) are feeling the increased competitive pinch. After all, there are only so many people looking for a given product or service in one’s neighborhood. But while national brands will likely continue to dominate TV, print and radio advertising, digital marketing offers SMBs a rare opportunity to compete with national brands on equal footing…
Street Fight Daily: How Google Maps Lost, Groupon’s Risky Initiative
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Apple Maps: How Google Lost When Everyone Thought It Had Won (Guardian)… The Risky Groupon Initiative That Beat Back LivingSocial Perhaps Once and for All (AllThingsD)… American Express Teams Up With Mightybell To Connect Small Businesses With Each Other Locally (TechCrunch)…
Handybook Co-Founder: The Key To Scaling Local Is Great Service
Mobile bookings services are on the rise as consumers look to use their smartphones to do more than find information about local businesses. Enter Handybook, a New York-based technology company that allows users to book household services on its site and app. Street Fight recently spoke with Umang Dua, Handybook’s co-founder, to find out more about the consumer services space and Handybook’s plans to impact the way customers book household services…
6 Tools to Track the Real World Impact of Online Ads
The percentage of companies that analyze online-to-offline interactions is steadily growing — reaching 48% in 2013, according to Econsultancy. As interest grows, hyperlocal vendors are rising to the occasion and refining the metrics they provide. Here are six tools that businesses can use to track the real world impact of their online ads…
LBMA Podcast: Findery, Esri and Modev Founder Pete Erickson
On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; Google maps Arlington National Cemetery; and Yihaodian launches 1000 augmented reality stores…
Street Fight Daily: Facebook Tests New Ratings, Google Brings Search Offline
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Tests Out A New Star-Rating System That Could Hurt Yelp (Business Insider)… Google Brings Local Search To Digital Displays Across London (MarketingLand)… Yelp’s New Home Illustrates The Company’s Success (Forbes)…
Street Fight Publishes 2nd Annual ‘Local Merchant’ Research Report
Street Fight’s “2013 Report on the State of the Local Merchant,” gets up close and personal with dozens of local merchants who shared their desires, disenchantments, successes, and failures in hyperlocal marketing. In a Street Fight survey, 40% of respondents said that “ability to drive new customers” was the No. 1 reason to spend local marketing dollars. Second most important factor was “ensure the right people are being targeted”…
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