News and Analysis
Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…
Commentary
Local Stores Become Showrooms for Online Buying
“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…
As Facebook Readies IPO, Local Strategy Is in Focus
Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…
Latest Posts
Street Fight Daily: Uber CEO Taunts Critics, RetailMeNot’s Simple Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Uber CEO Taunts Price Critics, Points to Airline “Surge Pricing” (GigaOm)… RetailMeNot Wins the Holidays by Not Overthinking It (PandoDaily)… Mobile: Preparing for the Third and Final Wave (Wired)…
Lessons Learned From the ‘Daily Deal’
According to a study conducted by Street Fight, the two most important factors for merchants evaluating hyperlocal marketing campaigns are the ability to attract new customers and ensure the right people are being targeted. Since daily deals are falling short in accomplishing this, what hyperlocal marketing avenues should local merchants explore?
Street Fight Daily: Apple Buys Hyperlocal Startups, Booze Brands Align With Taxi Apps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Acquired Mapping Firm BroadMap, Location-infused Evernote Competitor Catch (9to5 Mac)… Free Rides: Booze Brands Align With Transportation Apps (AdAge)… Foursquare’s New Money Means Facebook Isn’t Everything (Wired)…
When Will Big Retail Rethink Point-of-Sale? Sooner Than You Think
Revel Systems wants to bring the tablet-based point-of-sale model upstream and disrupt the entrenched cadre of existing business software providers, which generated billions in revenue last year. Revel’s founder Lisa Falzone, a Stanford grad and one-time hedge funder, spun the company out of an online ordering app in 2010. Since then, Falzone and her team have raised over $14 million in venture funding, and have activated over 5,000 accounts…
5 Tools Local Retailers Can Use to Build Digital Storefronts
The majority of local retailers — including those with basic websites that are optimized for mobile — still aren’t offering customers tools to browse listings and complete purchases with their smartphones. Here are five platforms that local businesses can use to quickly (and cheaply) set up digital storefronts where customers can purchase goods and services via mobile…
Street Fight Daily: Square CEO’s Gift, Groupon Expands Point-of-Sale
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Square’s Dorsey Returns 10% of his Shares (Fortune)… For Groupon, The iPad is its New Passport to Global Markets (Washington Business Journal)… UrbanSpoon Hires New Top Exec, Hopes to Emerge from Restaurant Discovery Pack (PandoDaily)…
DemandForce CMO: There’s No Limit to Where We Will Want to Go
If Google’s acquisition of Waze was the biggest exit in local tech over the past few years, Intuit’s buy of Demandforce was arguably the most important. Since shelling out nearly half of a billion dollars for the retention marketing software provider, the company has quietly executed on a strategy to position itself an integrated solutions provider for small businesses…
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