News and Analysis
Who’s Using Local AR? And How Often?
According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb.
Street Fight Daily: Ad Tech Facing Day of Judgment in GDPR, Who’s Using Local AR?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Say They’ll Use GDPR to Shed Ad Tech Vendors… Smart Speakers Top Phones for Voice Assistance… Cisco Is Acquiring Business Intelligence Startup Accompany for $270M…
Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus
“We think about our customers’ lives and the big events taking place in their lives. We focus more on the consumer and their needs than the brand and the messages we may want to push out ourselves,” said Regions Bank’s head of social media, Melissa Musgrove.
Commentary
What Do SMBs Really Need From Digital Platforms?
Amidst the fog of buzzwords and the scramble for investment dollars, are locally targeted startups solving problems that are worth the effort? Within that industry we all generally have a conviction that our products and services matter, but we do spend a lot of our time within a circle of people who don’t need convincing. If our ultimate constituency is the business owner, the question we should ask is: “What really matters to SMBs?”
How Can Local Search Better Serve Service-Oriented Businesses?
Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map…
80% of Disposable Income Is Spent Within 20 Miles of Home – Or Is It?
Many “geoscenti” have uncritically accepted certain foundational local statistics because they’re so widely cited and repeated. As a result they’ve acquired the status of “common knowledge.” But are these numbers ultimately traceable to a real, credible source? It’s not really clear…
Latest Posts
Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns
As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek’s mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone…
Street Fight Daily: Visa, Mastercard Back NFC, Skyhook Finds an Exit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… MasterCard, Visa back smartphone payment (Financial Times)… In Mobile Location Tie-Up, Skyhook Wireless Sold to TruePosition (Recode)… Why the Web’s Biggest Players are Gobbling up Location-based Apps (Digiday)…
Breakfast, a Marketing Agency and Hardware Shop, Offers a Peek Into a Post-Mobile World
Last week, Fast Company named Breakfast, a small marketing agency in Brooklyn, one of the top 10 most innovative companies in local. The firm’s newest project, a digital signage system called Points, is the culmination of the company’s two-year-long effort to integrate the Internet into the physical world, and an demonstration of a wider shift in the technology and marketing communities beyond the small screens of the mobile phone into a burgeoning Internet of Things…
Looking to Woo Mobile Developers, Esri Releases New Tools
Two years after acquiring the Portland-based startup Geoloqi, Esri is putting the startup’s technology to use. The forty-five year-old mapping firm released a new geo-trigger service and a redesigned developer site this morning in an effort to build a wider developer tool kit that might serve as an alternative to the native location tools provided by Apple’s iOS and Google’s Android…
Street Fight Daily: Same-Day Delivery Stays Hot, China’s Tencent Bets on Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Postmates Closes New Financing Round and Passes 10,000 Deliveries a Week (New York Times)… China’s Tencent firms up online-to-offline muscle with review site buy (Reuters)… AP Brings Olympics Coverage to Local News Outlets With Customizable, White-label Microsites (Poynter)…
Location, Relevancy, and the Search for Personalization
Marketers today have access to an unprecedented amount of data about consumers and their environment that go well beyond location, ranging from their demographics and shopping behavior to the time of day and weather. However, local marketers continue to fail to leverage this throve of new data to create and deliver relevant, quality and personalized ads to consumers. And it’s a big missed opportunity…
3 Key Trends That Are Transforming Local Online Marketing
Small businesses face increasing marketing complexity driven by more fragmented media outlets and more online channels, and a vast array of marketing technology that is supposed to “help” them simplify this dynamic. SMBs are being forced to rethink where they advertise and how to stay in touch with existing loyal customers….
Street Fight Daily: Airport Tracks Travelers, Yahoo Looks to Contextual Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…At Newark Airport, the Lights Are On, and They’re Watching You
(New York Times)… More on Mayer’s Search Plans for Yahoo: The “Three S’s” and Slipping Through a Microsoft Loophole (Recode)… Apple’s IDFA Crackdown Reverberates Through Mobile Ad Ecosystem (AdExchanger)…
6 Ways Merchants Can Encourage Customers to Complete Mobile Transactions
Just 3% of SMBs in the U.S. have websites that can handle mobile transactions, according to a recent survey by hibu and Impact Research. One of the reasons why merchants have been reluctant to adopt the right tools for dealing with mobile transactions is because they don’t understand what’s in it for them. Here are ideas for local merchants who are interested in how they can encourage more customers to complete transactions via mobile…
Street Fight Daily: Baseball Bets on Beacons, Square Ramps Up Salesforce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Major League Baseball Completes iBeacon Installation at First Two Ballparks (Recode)… Square Cuts More Custom Pricing Deals For Merchants And Ramps Up Sales Hiring (TechCrunch)… On-Demand Ride-Sharing Startup Lyft Is Raising Another Big Round Of Funding (TechCrunch)…
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