News and Analysis
Street Fight Daily: Google Monetizes Product Searches, Amazon’s Next Whole Foods Move
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Partners with Retail Giants to Monetize Online Product Searches… Amazon Accidentally Revealed Its Next Plan for Whole Foods in a Job Posting… 10% Own an AI Device, 32% Plan to Get One, 58% Don’t Want Any…
Commentary
Why Don Draper Would Hate Hyperlocal
Many brands are still stuck in the days of Don Draper, failing to see that the potential for a lasting bond is even greater with hyperlocal (and delivers better ROI). Campaigns on services like LevelUp, LivingSocial or Tackable have more resonance precisely because they are tied to where you are. They tap into your good feelings around, say, your favorite pizza place, a connection that doesn’t require the same kind of shaping by big media or advertising mavens.
When Credit Card Companies Can’t Process Hyperlocal Risk
If you are working with merchants in any capacity and processing payments for them, then you can probably expect credit card processors to give you a hard time. They might accept your account and then shut you down, or charge you prohibitive fees and cap the amount you can process, stifling growth…
Latest Posts
Street Fight Daily: Groupon’s Big Acquisition Closes, Shopify Revamps iOS App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Groupon Finalizes $260 Million Deal for Ticket Monster, LivingSocial’s Korean Business (Recode)… Uber Driver Hits, Kills Six-year-old Girl. Is “Not our Problem” Still an Appropriate Response? (Pando)… Shopify Revamps Its iOS App With A Focus On Payments And Store Management (TechCrunch)…
Google’s Local Social Conundrum
Google’s attempt at ushering in the Facebook-ization of search, local and otherwise, depends on a major shift in perception and engagement. It may be difficult to bring about such a shift with a “build it and they will come” approach — given the current volume of content, the emphasis on social turns Google’s rich local result set into a desert.
5 Ways to Help SMBs Measure the Value of a Hyperlocal Campaign
Nearly half of merchants surveyed in Street Fight’s “2013 Report on the State of the Local Merchant” said uncertainty about results was the single largest obstacle preventing them from investing more in hyperlocal channels. When vendors make it easier for merchants to evaluate the performance of their products, they increase the chances that satisfied clients will stick around for a longer period of time. Here are five strategies vendors can use to help clients quantify the value of hyperlocal…
Street Fight Daily: Yelp Hits The Hill, Google Kills Another Local App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Yelp Lobbying on Patent, Copyright Reform (The Hill)… Google to Discontinue Schemer, the Goal-Sharing Service That Time Forgot (VentureBeat)… AP New Year’s Eve Photos Appear on Digital Billboards (Poynter)…
Street Fight’s 10 Most Popular Stories From 2013
On this last day of 2013, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as page views go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2014…
Street Fight Hosted Three Events in 2013 — Here’s What to Remember
Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…
Street Fight Daily: Uber’s Street Fight, The Decline of Alt- Weeklies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Uber, Taxis Engage in French Street Fight (Wall Street Journal)… How the Village Voice and Other Alt-Weeklies Lost Their Voice in 2013 (Al Jazeera America)… Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge (Moz Blog)…
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