Commentary
Tribune Hands Off TribLocal to Data-Rich Journatic
Old-media Tribune Company’s decision to invest in new-media startup Journatic, and let the fast growing content production company take over operations – but not ownership – of its TribLocal hyperlocal network, isn’t just about cost-cutting. Journatic has the resources and — just as important — the vision to use data to drive editorial content, all the way down to the neighborhood level…
Prescription for Patch: Become an All-in-One SMB Marketing Solution
There is a real opportunity to offer businesses a service that bundles together as many online promotional vehicles as possible into a simple, low-cost package that makes it easy for them to communicate with their customers. If Patch decided to go this route, the company would be well-positioned to make the service work. Unlike other local start-ups, it has the resources to build this kind of integrated system…
Latest Posts
LBMA Podcast: YP, Digby, and Lawrence Coburn of DoubleDutch
On the show: Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly. Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium, and our resource of the week answers the question of what is your price to give up your location…
Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Don’t Count NFC Out of Apple’s Mobile Payment Plans Just Yet (GigaOm)… Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 (MediaPost)… Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet (TechCrunch)…
Citi Global Head: NFC Will Win Out By End of 2014
Near field communication (NFC), the much-maligned technology that once was held as the future of mobile payments, may not be dead yet. Richard Char, global head of digital networks and merchant Services at Citi, believes that two emerging trends will turn the tide for NFC, dissolving many of the infrastructural barriers that have mired its growth…
Street Fight Daily: AOL Unloads Patch, Handybook Buys Exec
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…. AOL Unloads Most of Patch Local-News Site (Wall Street Journal)… Handybook Buys Exec in a Deal for the On-Demand World (New York Times)… Jack Dorsey Says The Receipt Is Untapped “Canvas” And “Publishing Medium” (BuzzFeed)…
Street Fight Daily: Square Valuation Hits $5B, NFC’s Continued Decline
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Square Valuation Rises to $5bn (Financial Times)… Au Revoir NFC? Carrier Bouygues Reportedly Cools on Contactless Payments (GigaOm)… What Secrets Your Phone Is Sharing About You (Wall Street Journal)…
The Real World Is on the Verge of Its Own Data Revolution
With nearly 9 billion devices connecting to the web today, the malls and main streets where consumers still spend 90% of their income are on the verge of their own data revolution. A world of connected devices — from smartphones and tablets to wi-fi routers and bluetooth beacons — are measuring the comings and goings of buyers and sellers locally, creating a new dataset that businesses, consumers and technology companies can use to create a better, more efficient local marketplace…
5 Strategies For Launching a Location-Targeted Mobile Campaign
Mobile ads show a 42% lift in performance when they’re targeted based on the location of a business, but there’s still debate as to how tightly marketers should target their ads to optimize the performance of their campaigns. Here are five questions to ask yourself when deciding how targeted to make your mobile campaign…
Street Fight Daily: Groupon Buys Fashion Site, Delivery Hero Nabs $88M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Groupon Buys Flash Sales Fashion Site Ideeli (USA Today)… Berlin’s Delivery Hero Gobbles Up $88M in Series E Funding (GigaOm)… Lowe’s Backs Recommendation Site for Home Projects (New York Times)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Independent Agencies Are Getting Boxed Out of Adtech