News and Analysis
Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..
Report from RhythmOne Illuminates Efficacy of Influencer Marketing
A recent report aggregating RhythmOne campaign data showed that advertisers who used influencer marketing campaigns in 2017 saw $12.30 in earned media value for every dollar spent.
TripleLift Partners with White Ops to Fight Ad Fraud
Native advertising platform TripleLift announced last week that it is partnering with White Ops to prevent fraudulent traffic on its platform. The move marks the first time a native exchange has offered pre-bid fraud prevention across its entire inventory.
Commentary
The Role of Directories in the New Local Ecosystem
Marissa Mayer’s announcement that Yahoo would be moving its focus away from local search, along with some other significant factors in the developing local ecosystem, calls into question the continued viability of a robust marketplace of local directory and search sites. Here are a few harbingers of a potentially more consolidated future…
Place Off: A Week in the Life of the Mobile Local Revolution
A couple columns back, I covered the collision of big data, mobile and local (please refrain from acronyms… “BiDaLoMo”!). That covered some location analytics players like JiWire and Sense Networks. But since then, the action has picked up. In the last week alone, I’ve had in-depth conversations with others defining this space including Placed, PlaceIQ, and Telenav…
Getting ‘Real-Time’ Into Hyperlocal Advertising
We’ve seen a demand to not only bring local advertisers back into the mix on mobile and online advertising, but a need to provide more relevant and more timely information within those ads. This is because consumers crave “new” at a pace never possible before now – and this desire shows in the response rates measured in multiples of a standard static banner ad…
Latest Posts
Street Fight Daily: Apple To Sharpen Maps, Consumer Concern Over Mobile Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology….iOS 8 Said to Focus on Mapping, Transit and Augmented Reality (9to5Mac)… Consumers Wary of In-store Mobile Payments (Fixtera)… Microsoft Researchers Launch New Hyperlocal Project With a Twitter Connection (ZDNet)…
Which Hyperlocal Startup Will Be Next to IPO?
After two years of relative quiet, the hyperlocal industry is once again set to make a splash in the public markets. This year’s class is flush with some of the biggest names in tech, and signals a key shift in the business models that dominate the local technology market today…
5 Tools for Targeting Customers Based On Their Historic Locations
Where consumers have been is just as important as where they’re going. Being able to track the historical — and in some cases, even future — locations of a consumer makes it possible for retailers and brands to strategically target mobile ads to the places where they know their customers are likely to be. Here are five tools that businesses can use to target customers based on where they’ve been…
Street Fight Daily: Twitter Tests Calls, A Deep Look at Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Tries to Prove Its Ads Drive Sales with Click-to-Call (Digiday)… A Deeper Look at Uber’s Dynamic Pricing Model (Above the Crowd)… EBay Rejects Icahn board Nominees, Asks Investors to do Same (Reuters)…
6 Ways to Use Analytics to Fine-Tune Mobile Campaigns
Mobile marketing is transforming the path to purchase, as consumers rely more heavily on their smartphones when making all types of purchasing decisions. The question for marketers now isn’t whether they should launch mobile campaigns, but how they can improve the effectiveness of those campaigns going forward. Here are six strategies that marketers can use when fine-tuning their mobile campaigns…
Street Fight Daily: Cars.com on the Block, Lyft Raises $150M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Newspaper Consortium Seeks to Sell Cars.com for $3 Billion (Wall Street Journal)… Lyft Funding Official: Documents Filed for New $150 Million Round (Recode)… TripAdvisor Plans Mbile Travel Guide Features in the Face of Competition From Rivals like Foursquare and Google Now (TheNextWeb)…
Control Group, a Dev Shop for the Real World, Rethinks Subway Navigation
The agency is one of a handful of development and marketing companies to carve out a niche in bringing the web to the physical world. These companies are helping retailers, restaurants and a range of other organizations with a stake in a physical place to use connectivity to rethink the way we engage with the world around us…
LBMA Podcast: Square, LevelUp, and Thinknear’s Eli Portnoy
Top stories of the week include Square and Bookfresh, CommuteStream, LevelUp and Foodler, Muber, SounderPoster 3.0, Amtrak, Caribou Coffee, IMGuest.com, Mastercard and Syniverse and Stylinity…
Street Fight Daily: Staples Ditches Bricks, Flickr Founder Goes Hyperlocal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Staples to Close 225 Stores as Sales Move Online (New York TimesS)… Flickr Co-Founder Seeks Another Hit With New Findery App (Reuters)… Yahoo Rolling Out Indoor Maps (SearchEngineLand)…
New Patch Owner Hale Running Company in ‘Lean, Entrepreneurial Mode’
“There are lots of potential models, and there’s no reason to be ideological about finding the right match between models and communities,” says Hale. “The best thing for hyperlocal journalism is a sustainable business model.”
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature