LBMA Podcast: Square, LevelUp, and Thinknear’s Eli Portnoy

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Square and Bookfresh, CommuteStream, LevelUp and Foodler, Muber, SounderPoster 3.0, Amtrak, Caribou Coffee,, Mastercard and Syniverse and Stylinity. Our resource of the week features an interview with Thinknear founder Eli Portnoy on the state of location data. The Mobile Minute with Chuck Martin defines the mobile consumer.

Episode 171

Recorded: February 28, 2014
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

This week’s show is sponsored by: RetailMeNot and Mercatus Technologies

Support our show with Patreon!

A Mobile Minute with Chuck Martin: The mobile consumer (2:15)

Resource of the week: Eli Portnoy on the state of location data (20:10)

Top stories of the week (starts at 4:40)

1. Square acquires BookFresh
2. CommuteStream launches predictive geo-fencing pilot in Chicago
3. LevelUp goes online with Foodler partnership
4. Muber – peer-to-peer courier service via travellers
5. Soundposter 3.0 – Can’t touch this campaign
6. Amtrak offers writers residencies on trains
7. Caribou Coffee launches live Pinterest board in Mall Of America
8. – social network for travellers staying at the same hotel
9. Mastercard + Syniverse = geolocation to prevent fraud
10. Stylinity‘s “Style Stage” Kiosk

1. CommuteStream launches predictive geo-fencing pilot on Chicago buses. Can buses be useful in geo-based marketing (24:35)
2. Muber: The peer-to-peer courier service via travellers (33:10)
3. Amtrak offers free rides and residencies for writers (39:42)

  1. March 7, 2014

    Great episode guys! Thanks for the feature. I’d love the chance to chat sometime and clarify a few points on CommuteStream. To really appreciate what we’re doing, you need a good understanding of the urban mass transit rider and how/why they use transit apps in their daily lives.

    Secondly, it’s important to note that we are not trying to convince people to suddenly get off the bus in the midst of their commute. Rather, we are simply understanding their commutes, on a rider level, better than anyone else, and matching these individuals with those businesses and/or products that are most compatible with their daily routine.

    Thanks again, and hope to hear from you.

    Samuel Pro | Co-Founder and CEO

  2. John
    March 7, 2014

    Great Episode! IMGuest is such a great idea

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