LBMA Podcast: Square, LevelUp, and Thinknear’s Eli Portnoy
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Square and Bookfresh, CommuteStream, LevelUp and Foodler, Muber, SounderPoster 3.0, Amtrak, Caribou Coffee, IMGuest.com, Mastercard and Syniverse and Stylinity. Our resource of the week features an interview with Thinknear founder Eli Portnoy on the state of location data. The Mobile Minute with Chuck Martin defines the mobile consumer.
Episode 171
Recorded: February 28, 2014
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
This week’s show is sponsored by: RetailMeNot and Mercatus Technologies
Support our show with Patreon!
A Mobile Minute with Chuck Martin: The mobile consumer (2:15)
Resource of the week: Eli Portnoy on the state of location data (20:10)
Top stories of the week (starts at 4:40)
1. Square acquires BookFresh
2. CommuteStream launches predictive geo-fencing pilot in Chicago
3. LevelUp goes online with Foodler partnership
4. Muber – peer-to-peer courier service via travellers
5. Soundposter 3.0 – Can’t touch this campaign
6. Amtrak offers writers residencies on trains
7. Caribou Coffee launches live Pinterest board in Mall Of America
8. IMguest.com – social network for travellers staying at the same hotel
9. Mastercard + Syniverse = geolocation to prevent fraud
10. Stylinity‘s “Style Stage” Kiosk
Discussion
1. CommuteStream launches predictive geo-fencing pilot on Chicago buses. Can buses be useful in geo-based marketing (24:35)
2. Muber: The peer-to-peer courier service via travellers (33:10)
3. Amtrak offers free rides and residencies for writers (39:42)
