News and Analysis

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…

With New Solution, Foursquare Targets SMB and Startup Markets

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Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.

FreshLime CEO Talks Data-Powered Marketing for Local Businesses

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FreshLime founder and CEO Jay Bean recently reconnected with us to discuss ways small, local, service-oriented businesses can use automation to see better returns on campaigns—even with limited resources.

Commentary

How Mobile’s Demographic Shift Impacts Local

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It seems that young people in the 18-24 demographic spend, on average, more time on mobile devices today than they do watching television. It also appears that mobile usage is far ahead of “playing games and computer use for leisure.” What does this mean for the future of local search and local media? I would say it’s not unlike the lessons the Republican Party was forced to confront in the aftermath of its recent election defeat…

Mobile-Local Shopping Comes Into Focus

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Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…

Black Friday’s Local Opportunity: Taking Preprints Digital

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Publishers across the country give thanks for the fantastic single copy sales they get on Thanksgiving due to the bundle of preprint circulars that come with the paper ahead of Black Friday. But for quite some time people inside and outside of the newspaper industry have been discussing the fact that the preprint business is declining — and might go away altogether…

Latest Posts

Street Fight Daily: CBS Outdoor Goes Public, Alibaba Invests in Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyCBS Outdoor Shares Rise in First Day of Trading (Wall Street Journal)… Alibaba Invests $692 million in Chinese Department Store Operator (Reuters)… Uber’s Biggest Problem Isn’t Surge Pricing. What If It’s Sexual Harassment by Drivers? (Daily Beast)…

How a Connecticut Network Helps ‘Indie’ News Sites Bridge Revenue Gap

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Networks of independent community news sites are growing up and expanding out, and one of the biggest is the three-year-old Independent Media Network, which provides multiple layers of services — in advertising, editorial, business and tech — to more than a hundred community and other news operations in Connecticut…

Openings and New Hires at xAd, Kenshoo, PayPal and Local Market Launch

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Microsoft, Mediative, hibu, Angie’s List and more…

LBMA Podcast: Bringing Big Data Down to the Moment

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Top stories of the week include Disney World, the Weather Channel’s Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange, Indoo.rs, Gigwalk, What3Words and Digicash…

Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNBCUniversal-Owned DailyCandy and Television Without Pity Will Be Shut Down (Recode)… Nomi Acquires Media Armor To Add Online Marketing Data To Its Offline Marketing Tools (TechCrunch)… GoDaddy Partners With Dwolla On New E-Invoicing Option For Small Businesses (TechCrunch)…

For Local Tech, Fragmentation Is a Problem to Solve — Not Avoid

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There’s been a noticeable increase in the number of partnerships, ecosystem-driven startups, and overall coordination among the companies looking to help us buy and sell stuff in the real-world. The shift could have deep implications for existing companies, and may create new opportunities for a number of new startups…

Case Study: Local Bakery Chain Scales With Hyperlocal Tools

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At Cako, a mini bakery chain in the midst of expansion, co-owner Albert Chen says it’s difficult to provide the same level of customer service when he can’t be present inside all of his stores on a 24/7 basis. One way that Chen is working to avoid the mistakes that other growing businesses have made is by utilizing hyperlocal tools that provide him with data about what products and flavors his customers are buying…

Foursquare

Street Fight Daily: Foursquare Ads Tap Twitter, Airbnb Courts Cities

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFoursquare’s New Ads Tap Twitter And Require $100K Commitment (AdWeek)… Airbnb Cozies up to Cities (Fortune)… Charting the Years-Long Decline of Local News Reporting (Washington Post)…

The Shifting Line Between Free and Paid Local Marketing Services

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The manipulation of organic reach on Facebook is one of many examples of the shifting boundary between free and paid local marketing services. In “pure” local search, that boundary has tended to be relatively clear: look for a local business in your typical IYP and you’ll see sponsored listings at the top of the results page, followed by organic results. But that boundary is likely more clear to those of us who know what to look for than it is to the general user…

How One Startup Uses Carrier Data For Real-World Analytics

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For the most part, in-store tracking startups rely on a device in-store — a wireless router, video camera, or bluetooth beacon — to count customers as they shop. But Canadian startup Viasense has created a new system using existing data from cellular networks to provide businesses with information about their foot traffic — and, more importantly, where that traffic goes next…