News and Analysis
Hires and Openings at Blis, TruMeasure, and Adzuna
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes moves and openings at Broadly, Cedato, Magisto, SiteSwan, and New York Magazine.
Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses
TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…
Street Fight Daily: Facebook Feels the Impact of Its Scandals; GrubHub Acquires LevelUp
TOP STORIES IN DIGITAL MARKETING… At Last, Facebook Feels the Impact of Its Errors… GrubHub Acquires Payments and Loyalty Company LevelUp for $390 Million… Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One…
Commentary
When Big Platforms Go Local
Though Amazon’s plan to have drone delivery by the end of the decade may seem far-fetched, it speaks vividly to the notion that large online platforms are working hard to localize their inventories, and even to redefine what “local” means…
Yext’s New ‘Pages’ and the Future of One-Stop Solutions for Small Businesses
The first large-scale technology company that can service small businesses in all of the following four industries will have the best opportunity to be the next leading hyperlocal superstar: 1) Website building, 2) email/loyalty marketing, 3) hyperlocal technology and 4) Online advertising, promotion and deal solutions…
As Digital Ascends, Is Legacy Media Becoming a ‘Sinkhole’ for Marketers?
One of the most insightful studies released this year by Boston Consulting Group found that the 23 million small businesses in the U.S. allocate only 3% of their advertising spend to digital. Larger companies spend more, but digital still comprises only 15% of their marketing budgets. Meanwhile, it’s clear that the effectiveness of digital media has surpassed that of legacy — and it’s no longer even close. So marketers are spending the vast majority of their budgets on media that consumers are no longer engaging with…
Latest Posts
Street Fight Daily: Foursquare’s First Brand Campaign, Apple Pay Arrives
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s First Brand Campaign Takes a Foodie Approach (AdWeek)… Google Releases Penguin 3.0 — First Penguin Update In Over A Year (Search Engine Land)… Square Encircled as Apple, PayPal Aim for Mobile Payments (Businessweek)…
A Local Social Network That Stays Indoors
New York-based MyCoop has created an online platform for neighbors to chat and broadcast messages. Each building can create a multipurpose chatroom that can be used to sell a couch before moving out or to announce a social event or to broadcast a safety alert…
LBMA Podcast: Apple’s Location Warnings, Facebook’s Local Ads
On the show: Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square’s arrival prediction bet; In-mall WiFi advertising from Steps Away; and special guests are Wibe Wagemans and Roman Kikta of Indoor Atlas…
Placed Brings Location Analytics to Programmatic
Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base…
How One Gannett Paper Is Reacting After ‘Slow Slide’ From Cost Cutting
In August of this year, the entire editorial staff at the Asheville Citizen-Times was required to apply for re-employment in a reorganization with new job descriptions. Executive Editor Josh Awtry told readers: “It would have been easier to change nothing in the way we operate … but we weren’t ready to accept that fate.” Here, Awtry details for Street Fight his team’s major changes…
Street Fight Daily: ApplePay on the iPad, Groupon’s Chairman Opens Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Apple Pay Is Coming To The iPad (Business Insider)… Groupon Chairman Ted Leonsis: ‘I Kind Of Fell In Love With Company’s Challenges’ (Chicago Tribune)… Google Profit Will Depend on Wringing More From Mobile Ads (New York Times)…
Following Acquisition, Shopkick Posts Some Big Numbers
Last Month, the retail shopping app was acquired by Korea-based wireless company SK Planet for about $200 million. This morning, Shopkick announced it has driven more than a billion dollars in revenue to its retail partners — more than half of it in the last 12 months…
Raising Social Capital Is a Key to Small Business Marketing
One of the most tangible ways for small businesses, chambers, and trade organizations to build social capital is to raise funds for their community. Crowdfunding opens up a collaboration between the business community (the sponsors) and the nonprofits, by reframing the decision to contribute from management to the crowd…
Street Fight Daily: Uber Wars Thin Out, Jack Dorsey Denies Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why A Taxi App With $100 Million In Funding Failed In The U.S. (Fortune)… Jack Dorsey On The Report That Square Is In Talks To Sell To PayPal — ‘FALSE’ (Business Insider)… Amazon and Rise of Mobile Challenge Google’s Search Position, Says Chairman (GigaOm)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem