News and Analysis
#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy
In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.
#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback
Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.
Commentary
How Will Jeff Bezos Redefine the Newspaper?
Amazon has always been a virtual marketplace, where the location of the buyer has very little to do with a transaction. Bringing the Bezos vision to bear on a community-oriented portal could mean any number of things, but it certainly means the potential for services that bear some resemblance to traditional journalism but are remediated into a form that takes advantage of digital commerce and social media, while maintaining a sense of local community…
As Local Media Shed Staff, Personal Franchise Sites Could Fill the Void
The independent voice of the individual can make “the news” more personal, more compelling, and more exciting. The nuances of the trade can be taught, but people planted within the community with knowledge and perspective offer something that traditional media companies can’t or won’t. And linking local bloggers together is a viable concept…
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First Data, a Payment Processing Giant, Looks Beyond the Swipe
The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets…
Street Fight Daily: Uber’s Delivery Service, Square Expands Cash Advances
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Delivery Service, Uber Declares War on Google and Amazon (Wired)… Square Expands Its Cash Advance Service (New York Times)… Google Tests A New Local Knowledge Graph Interface (SearchEngineLand)…
6 Demand-Based Pricing Platforms for Restaurants
With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…
Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Lets Advertisers Track Phone Calls Generated From Websites (MarketingLand)… Local Media Consortium Partners With Yahoo (NetNewsCheck)… As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside
(Wall Street Journal)…
Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud
Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web…
Productivity Solution: Free Wireless Internet On-the-Go
FreedomPop, the nation’s first 100% free internet service provider, offers a nationwide hotspots that provides free wireless internet wherever you are. Simply turn on a FreedomPop hotspot and instantly connect to the internet. There are no contracts or cancellations fees. Get a special offer now…
Street Fight Daily: Lay’s Uber Picnic, Google Buys Jetpac
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lay’s Is Launching an Urban Picnic, Brought to You by Uber (AdAge)… Google Buys Jetpac To Give Context To Visual Searches (TechCrunch)… Amazon’s Square-Like Payment System Could Be Data Goldmine (AdAge)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation