News and Analysis
Parking Startup’s Solution Keeps Shoppers In-Store Longer
Retailers have spent millions strategizing about which location-based marketing and cross-channel personalization tactics are most successful in increasing dwell times, but a startup based out of Miami thinks the answer retailers are looking for is actually right outside their front doors.
Commentary
What’s Apple’s Mapping Shopping Spree Really About?
Moreso than the features, Apple’s post-Mapgate acquisitions are all about what’s behind the scenes in this age of big data. This goes back to what a lot of people don’t realize about Apple Maps: it’s is actually a pretty slick mapping tool. But what it has in dazzle, it lacks data; things like place listings, navigation and public transit…
Why Your Consumer-Oriented Hyperlocal Startup Is Going to Fail
I’m sorry to say it, but if your hyperlocal, consumer-focused start-up’s business model is driven by local business sales and marketing dollars, it’s most likely going to fail. I know this because I have spent the past several years dissecting and analyzing every consumer-focused, hyperlocal app imaginable. In an effort to build my own “awesome” hyperlocal app, UPlanMe, I was not only figuring out our own business model, but I was analyzing all of the potential competitors and their business models’ around us…
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Latest Posts
LBMA Podcast: Google’s Local Ads, 7Eleven Rolls Out Belly
On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt’s location-based light painting project; Runkeeper partners with KIIP; PitneyBowes’ location start-up incubator in India; QR codes to help Alzheimer sufferers from getting lost. Special guest is Peter Cahill, founder of Life Line Response…
Street Fight Daily: xAd Raises $50 Million, iWatch to Include Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location Is Everything, As Mobile Ad Startup xAd Raises $50M Led By IVP (TechCrunch)… Apple Watch to Allow Mobile Payments (Wall Street Journal)… Interpublic Invests in Mobile Measurement Company Placed (MediaPost)…
Booker Eyes New Markets, More Capital
Sixteen months ago, Bain Capital’s venture wing made a $27 million bet on Booker. Now, the company says its gearing up to raise another big round in order help propel it into a number of new appointment and class-based verticals and hold off a bevy of increasingly well-capitalized competitors…
7 Ways Loyalty Programs Can Increase Social Media Exposure
More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networks…
Street Fight Daily: Comcast Reviving Everyblock, DeliveryHero Raises $350M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Comcast Bets on Hyperlocal by Reviving EveryBlock (Washington Post)… Delivery Hero, Hungry For Growth, Orders Up Another $350M In Funding (TechCrunch)… Nokia Plans to Unfurl New Mobile Map App (Wall Street Journal)…
YP Hooks Up With Goodzer to Add Services Data to Search
YP has announced a new partnership with Goodzer that will populate the company’s local search product with information about service provider offerings from the startup. It’s the latest in a series of moves by the yellow pages carve-out to rejuvenate its local search product and draw users away from Yelp and Google, as pressure continues to mount on the listings model…
As IPOs Near, Tech Takes Another Crack at Small Business
A handful of upcoming IPOs will add fuel to an already-competitive small business marketing and technology industry. But the fundamental question is how these companies slow an already rapid rate of commoditization, and “build a moat” around their businesses to hold back the next wave of startups looking to grab market share in their wake…
Street Fight Daily: Baidu Bets on Local, Court Says Yelp Doesn’t Extort
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Baidu Boosts Location-based Platform With New Services, $10M Investment (Reuters)… Yelp Escapes Extortion Lawsuit Unscathed, Except For Its Reputation (Engadget)… Airbnb Under Fire for ‘Secret’ Plan to Release Users’ information (New York Post)…
6 Strategies for Creating an Effective Email Newsletter
Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…
How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course
Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S…
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