News and Analysis
Street Fight Daily: Foursquare’s Machine Learning-Based Attribution, Duopoly’s Damage Control
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spotify, TGI Friday’s Enlist Foursquare for Machine Learning-Backed Measurement… Facebook Demands Advertisers Have Consent for Email/Phone Targeting… Google Reboots Advertising Tools to Give Users More Control Over Their Data…
Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…
Commentary
Legacy Media’s ‘Agency’ Business: Just More Brand Extension?
When we clear aside all the hype, legacy companies with “agency” offerings are just creating clutter in the marketplace without offering anything of substantial new value for merchants. Media companies are far too busy playing defense to consider offense, and defense always includes copying what the other guy across town is doing…
How Local Sites Can Win the War on Fake Reviews
This week Edmunds, the auto and car dealer review site, announced that it had settled a lawsuit it had filed against Humankind, a firm accused of submitting fake reviews for a fee to about a dozen review sites on behalf of businesses. Humankind was accused of creating fake user accounts and attempting to submit glowing reviews of their clients’ car dealerships. Here are some methods for to your site or app that will catch a high percentage of fake reviews…
What Will It Take to Bring All Businesses Online?
Many small businesses are claiming their Google and Bing listings, interacting with reviewers on Yelp, and using social sites like Facebook and Twitter. Inside the local bubble, it might seem as though the importance of these activities has been long established. Surely only a business stuck in the stone age would ignore the statistics we all know and love about searches with local intent, the explosion of mobile, and the critical need to be well represented in Google search results. How, then, are we to take a report showing that 52% of SMBs still don’t have a website?
Latest Posts
Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… MasterCard CMO Talks Brand Transition From Credit Cards to Wearables (AdAge)… Source: Apple Set to Acquire Path in an Attempt to Bolster iOS Social Cred (Pando)… Mobile Retail Passes the 50% Point, Tops Desktop (MediaPost)…
Pinterest’s Plan to Win Over Small Businesses
Four year-old scrapbooking site Pinterest has managed to succeed where many other social media — from Path to Google — have failed. In an interview with Street Fight, Joel Meek, who heads up the company’s small business efforts, discusses the role be believes the company can play an local discovery engine, and why its uniquely positioned to help small businesses reach users in the earliest stages of the purchase process…
Street Fight Daily: Uber’s ‘Gentler’ Approach, The Return of Directories
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber CEO Thinks It Needs To Be Kinder And Gentler Now That It’s On Top (TechCrunch)… Foursquare Reintroduces Leaderboards in Swarm Update (Mashable)… Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories (SearchEngineLand)…
6 Group Dining Programs for Neighbors
Airbnb users are sharing their homes with strangers, Lyft drivers are sharing their cars with strangers, and now a handful of group dining programs have people inviting virtual strangers inside their kitchens. These hyperlocal marketplaces offer a win/win proposition for people who are interested in getting to know their neighbors while making extra money on the side…
Street Fight Daily: Millennials Drive Mobile Growth, Catalina Buys Coupon Company
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Millennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing (TechCrunch)… Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales (AdExchanger)… Apple iPhone’s Mobile Payments Expected to Include CVS and Walgreens (Recode)…
LBMA Podcast: Google’s Local Ads, 7Eleven Rolls Out Belly
On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt’s location-based light painting project; Runkeeper partners with KIIP; PitneyBowes’ location start-up incubator in India; QR codes to help Alzheimer sufferers from getting lost. Special guest is Peter Cahill, founder of Life Line Response…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation