News and Analysis
Enhancing Fan Experience with Advanced Technology
In today’s data-driven world, sports franchises are not just competing on the field, but also in the realm of fan engagement. Navigating the complexities of fan data—spanning ticket sales, merchandise purchases, digital experiences, and season ticket holder interactions—has become a crucial challenge for teams aiming to understand their audience on a deeper level. It’s no […]
Seedtag Is Ready for Contextual Advertising’s Renaissance
Brian Danzis is a busy bee. In addition to running Seedtag as President, North America, he’s been on the speaking circuit. Most recently he was at Advertising Week in New York in October, speaking on a panel about CTV and retail media. In September, Danzis appeared at the Cynopsis Big TV Summit on a panel […]
Multi-Family Housing: The Brand Experience Part 2
These days, MULO (multi-location) brands are not just restaurants, retailers, and service businesses. As society’s housing and work needs evolve, apartment complexes, residential property managers, and live/work landlords are also building brands. The first part of this series dealt with the unique challenges of MULO real estate brands. We also spoke to Lia Nichole Smith, […]
Latest Posts
Introducing BatBox. After Eatertainment Comes Sportstainment
We recently sat down with Craig Winning, Managing Director, Batbox. Formerly involved in eatertainment brands Punch Bowl Social and TOCA Social, he sees an exciting new augmented reality-powered and simulated playfuture for the category. He calls it Sportstainment. We’ve already seen sports like pickleball and golf in combination with finer dining throughout the U.S. Now, baseball […]
Back-to-School Shopping Data Is In — Are Retail Marketers Ready to Pivot?
As the summer days begin to wane, parents across the nation are gearing up for the annual back-to-school shopping frenzy. A recent data analysis conducted by Lotame, a global technology company that provides data enrichment solutions for enterprises, sheds light on the spending patterns of parents during this bustling season — offering valuable insights for […]
Report: Gen Z Welcomes Ad Tracking
When Gen Z goes on a voyage of product discovery, they usually do so via social media, and boy, do they like to be tracked—much more so than their older cohorts. According to findings released today and titled, “From A to (Gen) Z: How and Where Young Consumers Are Shopping,” by Tinuiti, the largest independent performance […]
Basis Announces FreeWheel Partnership to Democratize CTV Advertising
As more TV watchers cut the cord and shift to streaming services, connected TV advertising is seeing a surge in popularity. CTV advertising spend hit a record-breaking $1 billion in June, and now more programmatic firms are looking at partnerships with companies specializing in CTV as a hedge against the evolving landscape. Just this week, […]
Intango Grows U.S. Footprint with REIGNN Acquisition
Intango is a contextual and search advertising technology company that designs and executes tailored marketing and monetization solutions. Despite being in business for more than a decade, and working with some of the world’s largest brands, the Tel Aviv-based company has managed to fly under the radar in the U.S. market — until now. As […]
Report: 74% of Businesses Interested in Using AI and Automation
Was the last email newsletter from your favorite jewelry boutique generated by AI? What about the Facebook and Instagram posts from your local coffee shop? Years after big brands first started using AI and marketing automation to generate better ROI from their digital campaigns, small and mid-size businesses have finally jumped on board en masse. […]
Back-to-School 2023 by the Numbers
Although Halloween treats are already appearing on MULO (multi-location) retail shelves, let’s not forget that back-to-school shopping is still in season. Depending on where in the U.S. they live, students can return to academics as early as July these days. Although many schools still start after Labor Day, summer vacation ends early in many regions. […]
The ‘Last Mile’ Looms Large as Q4 approaches
As much as everyone loves Amazon, we must admit, they ruined it for other businesses in terms of raising customer expectations, particularly when it comes to the last mile. Amazon Prime. Next day. Same day. Drones. Amazon does it all, and other shipping providers have had to meet those standards to stay competitive. AxleHire, a […]
Forecasting Frenzy: Inside the Strategies Retailers Are Using to Predict Holiday Trends in 2023
Holiday forecasting is presenting a challenge for retailers in 2023, with multiple layers of economic uncertainty. After years of supply chain woes and logistics challenges, followed by a 2022 holiday season marked by the effects of inflation, retailers are looking at the 2023 holidays as an intricate puzzle. Behind the scenes, many retail executives say […]
It’s Time to Plan for Data Signal Sustainability
If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. The simple fact is that change is the only constant in today’s digital landscape; if you’re […]
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