Commentary
Google’s Local Social Conundrum
Google’s attempt at ushering in the Facebook-ization of search, local and otherwise, depends on a major shift in perception and engagement. It may be difficult to bring about such a shift with a “build it and they will come” approach — given the current volume of content, the emphasis on social turns Google’s rich local result set into a desert.
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Groupon’s Local Business Bounces Back — But Is It Too Little Too Late?
Groupon beat market expectations in the third quarter, stabilizing a troubled international segment and accelerating the company’s core North American local business after three quarters of decline. But the company’s quickly growing ecommerce business continues to overshadow the small gains of the local segment…
LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest
On the show: Our wrap from RetailLoco in Chicago, plus top stories of the week — including Vistar Media’s cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; and Prizm’s contextual music device…
At GrubHub, a Delicate Balance Between Search and Commerce
Next Tuesday, Grubhub’s president Jonathan Zabusky will join us for a fireside chat at Street Fight Summit in New York. We caught up with Zabusky, who served as chief executive at Seamless prior to the merger, to talk about the state of the company and the evolving local commerce opportunity…
6 Tools SMBs Can Use to Push Mobile Ads
By streamlining the creative and logistical components typically associated with mobile marketing campaigns, vendors are giving small businesses a way to expand their reach and modernize their advertising practices without increasing costs. Here are six solutions SMBs can use to push ads to mobile users…
Street Fight Daily: Google Lets SMBs Respond, Mobile Investment Booms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… “Google My Business” App Now Lets Business Owners Respond To Customer Reviews From Their Smartphone (TechCrunch)… Mobile Internet Investment Hits Record $19.2b — Up 232% In Last 12 Months (VentureBeat)… Maker of Apple Pay Competitor Has Already Been Hacked (Recode)…
Holiday Shoppers Will Move Between Online and Offline More Than Ever Before
In two new studies, the Gannett-owned digital marketing company G/O Digital took a look at the capabilities and offerings that will drive shopper behavior during the holidays for national and smaller retailers respectively. According to one, 84% of online shoppers said they planned to use an online channel to help decide where to shop before purchasing a gift in store at a small business…
With Nomi Deal, Brickstream Kicks Off Consolidation in Store Analytics
Brickstream, an in-store analytics firm, has snapped up the New York-based Nomi, an indoor marketing startup founded by a handful of Salesforce alums, in an all-equity deal. The entire 37-person Nomi team will join Brickstream including CEO Marc Ferrentino who will now serve as chief marketing officer for the Atlanta, Ga.-based company…
Wix Buys Its Way Into Online Ordering
Wix, the Isreali-based website builder, has quietly pushed into the wider small business technology market since going public last year. Now the company has acquired OpenRest, a small Israeli-American startup that provides restaurants with the ability to accept orders through a website or mobile app…
Street Fight Daily: Taco Bell’s New App, Sun-Times’ Network Play
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Taco Bell Unveils Mobile Ordering (USA Today)… The Newsonomics Of The Sun-Times National/Local Network Play (Nieman Journalism Lab)… Groupon’s New Product Boss Leaving After Less Than Two Months (Recode)…
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Streets Ahead: Google Chat, and Instagram Reels