Commentary
3 Mobile Marketing Musts for Brick-and-Mortar Retailers
Over the past few years we’ve seen the mobile marketing industry mature, with new standards and best practices emerging to help marketers reach mobile consumers as they move throughout their day. Here are three mobile marketing strategies which have become table stakes for physical retailers…
What’s in a Swarm? Making Sense of Foursquare’s Split
It’s hard to envision now, but it could be that a decoupled discovery and recommendation service will be just what Foursquare needs to scale its dataset beyond entertainment and to encourage users to improve the quality and accuracy of venue information. These developments would turn Foursquare into a viable competitor to data aggregators like Infogroup and possibly to Google Maps itself…
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From Print to Patch to His Own ‘Indie’ Site — A 25-Year Saga
Steven Jack, who was regional editor for eight Patch sites before leaving in the first round of layoffs, did what many of his terminated colleagues did — he started his own independent site. In less than a year, he has captured 31,000 unique visitors for his Only Oswego, which more than equals the town’s population…
Street Fight Daily: Angie’s List Shuffles Brass, Amazon’s One-Hour Delivery
\A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Amazon Brings One-Hour Delivery To NYC With Prime Now (TechCrunch)… Angie’s List Shuffles Brass, Names Third Tech Chief In Two Years (Indianapolis Business Journal)… Like Tinder, But For Creative Professionals: How Thumbtack Is Remaking The Gig Economy (Fusion)…
Serviz CEO: Uber-like Service Providers Will Begin to Displace Local Search
The on-demand service spun out from ReachLocal has snagged another $12.5 million in funding to expand beyond Los Angeles, adding to $2.5 million raised earlier this year. We spoke with CEO Zorik Gordon to talk about the investment climate for local commerce and the implications of these innovations for the local search community…
Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So
Among the various media, television has remained relatively unaffected by the Internet. Marketers still spend billions on television advertising, and brands expect little measurement or performance in return. But that’s changing, and the big advertisers — often, the large retailers who sell mostly offline — now increasingly want proof of value…
Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Samsung in Talks to Launch Apple Pay Competitor (Recode)… Twitter And Foursquare Are Partnering To Improve Location In Tweets (Business Insider)… Next for Yext? Digital Presence Service Buys Dutch Startup InnerBalloons (Recode)…
New Report Suggests Brands Remain Ambivalent About Local Search
A new Forrester report suggests that a large swath of national marketers still struggle to understand the role of local search in a national marketing strategy. The complexity of the local search industry, the report argues, has created unnecessary barriers for large marketers to invest in both paid and organic search initiatives…
Street Fight Daily: Yelp’s New Business App, Foursquare on the iPad
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Yelp Introduces New App For Business Owners With Push Notifications (Marketing Land)… Foursquare’s iPad App Is Finally Here (Mashable)… Uber Responds to Senator Franken’s Privacy Concerns (New York Times)…
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