News and Analysis
StreetFight Live: All Content Creators are Not Created Equal!
Next in our series about the highlights of Street Fight LIVE is an overview of the UGC (User Generated Content) panel. Moderator Steph Hadas of 5WPR spoke before the session about the definition of public relations today and touched on how the lines have blurred between earned and paid media. MULO (multi-location) brands have discovered […]
Holidays 2024 Installment 5: Elizabeth Lafontaine Predicts the Spending Future
Elizabeth Lafontaine, Director of Research at Placer.ai, is joining the virtual panel of MULO (multi-location) experts who are discussing consumer shopping behavior and marketing trends for this holiday season. Please contact me if you have predictions for this holiday season or 2025! What is your #1 prediction for holiday shopping season? “One prediction for the […]
That Damn Retail Music May Actually Boost Sales!
As the holiday season approaches, we can expect to hear Mariah Carey blasting from speakers at many MULO (multi-location) businesses. A new study reveals that holiday music does impact spending. In fact, it can boost retail ticket size by as much as 42%! Mood Media found that: 41% of shoppers feel nostalgic, and 29% feel relaxed […]
Commentary
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
Latest Posts
Real Talk About Advertising ROI: Focusing on Fundamentals
Advertising isn’t an exact science: at best, advertisers might be able to establish cause and effect between a particular campaign and ROI, but the why of why a campaign succeeded or failed is often a mystery. Agencies and their clients will often have to move from quantitative analysis (each dollar spent translated to X amount […]
Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money
Consumers are leery of many things, but artificial intelligence doesn’t appear to be one of them. That’s according to a new survey by UserTesting, which found that despite concerns over data privacy — and a general uneasiness about brands using their personal information without consent — the majority of Americans are eager to embrace AI […]
Yelp Launches Index to Combat Deceptive Reviews
With fraudulent reviews on the rise, Yelp is making a change. Since 2012, Yelp has placed more than 4,900 Compensated Activity Alerts and Suspicious Activity Alerts, but for consumers, it can be difficult — if not impossible — to tell which businesses are bad actors on the platform. Now, in an effort to combat the […]
Locality Says Start Your Election Spending
Election season will be here before you know it, and TV remains the star platform for political campaign media spending. According to AdImpact, political ad spending is projected to reach upwards of $10 billion in media spending, with TV (broadcast, cable, streaming, etc.) on track to rake in half of that number. Locality, a TV-advertising […]
Arity and Tapestri Drive2Earn Partnership to Revolutionize Data Sharing
A strategic partnership between Arity, a leading data and analytics company, and Tapestri, an app that rewards users for sharing their data, has the potential to transform the way millions of drivers perceive and harness the value of their own location data. Together, the two firms are launching Drive2Earn, a new feature available in the […]
BUST: A Hard Landing as Soft Surroundings Files for Bankruptcy
Here we go again…another beloved retailer shutters its brick-and-mortar operations. Soft Surroundings filed for bankruptcy this week. This MULO (multi-location) women’s clothing brand once had 80 locations physical locations (reduced to 44) and is now shuttering all of them. The company, which released its first catalog in 1999, also sold home goods and accessories. However, […]
Captify, Adform Partnership Creates First End-to-End Contextual Activation
A new partnership between the search intelligence firm Captify and Adform, a programmatic platform, is creating an industry-first end-to-end contextual activation that bypasses the need for cookie identifiers. The collaboration between the Captify and Adform enables privacy-first, audience-based programmatic buying for marketers, opening the door to greater scale across inventory pathways, which are often deprioritized […]
Touchdown! How MULO Brands Score During Football Season
Many retailers and restaurants already have their eyes on the December holidays and are filling the shelves with pumpkin spice everything and costumes. We understand that huge MULO (multi-location) chains have planned their inventory and marketing campaigns months in advance. Advertising, licensing deals, and other NFL football properties add a whopping $5B to the U.S. […]
5 Consumer-Permissioned Data Platforms to Watch
The concept of data privacy has taken center stage in 2023. As consumers grow more aware of the value of their personal information — and the potential risks associated with its misuse — a new paradigm that places power back into the hands of individuals is beginning to emerge. Consumer-permissioned data platforms are at the […]
Generative AI is Revolutionizing SMB Marketing, But Creating New Data Privacy Challenges
The AI revolution has just begun, and small business owners are already reaping the rewards. Ninety-one percent of SMBs currently using AI say the technology has made their businesses more successful, but Scorpion Chief Data Scientist Matt Bentley believes the greatest benefit to generative AI is below the surface, and not yet realized by many […]
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