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Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…
Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks
Half of all the small businesses with five or fewer employees examined in a recent report by GoDaddy have suffered a financial loss due to website hacking, and for one in eight, that loss was more than $5,000.
S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns
Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.
Commentary
Are You Ready for the ‘Geosocial’ Revolution?
Anthony Longo is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. When Dan Adams and I decided to build what would become CO Everywhere, we didn’t have a “category” in mind. We didn’t think about a “vertical” we’d fit under. We weren’t in the business of […]
Is There Such a Thing as ‘Too Local’ in SEO?
All things in moderation, including your geo-targeting. There are some instances where every single business should embrace local strategies, but if you go too local, you might miss out on some great clients and projects…
How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales
Retailers have a plethora of customer data and technologies at their disposal which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share..
Latest Posts
Sponsored Content: Shift Gears with Mobile Media Summit for the 4th Annual “Cars and Stars” Event
Sponsored Content Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is returning home to Los Angeles on April 7 for the city’s biggest mobile-industry gathering at the Beverly Hills Hotel. The focus at the fourth-annual show will be on mobile marketing in the automotive and entertainment industries. ”Major […]
Why Email Marketing Is Still Vital for SMBs
Small business owners often won’t reach out to existing customers in a regular way because they are afraid of “spamming” them. Ironically, however, it doesn’t stop these merchants from advertising and posting the same messages repeatedly on social media…
Street Fight Daily: Pinterest’s $11B Valuation, Google Now Opens Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Raises $367 Million, Pushing It Past $1 Billion Raised In All (TechCrunch)… An Open Google Now Is About To Make Android Super Smart (Wired)… Google Maps Upends Primary Data Suppliers – YP.CA Is Out (Blumenthal)…
UBL and Advice Interactive to Merge, Signaling Potential Consolidation Among Local Marketing Firms
The deal will bring together UBL’s global listings syndication network with Advice Interactive’s reputation management, SEO and analytics products. Doyal Bryant, chief executive at UBL, said that the combined companies would become the second-biggest player in the industry, after Yext…
#LDS15 VIDEO: The Potential — And Pitfalls — Of Beacon Marketing
It’s not just about the product or service anymore — retailers must support a positive shopper experience across different channels in order to compete. During a panel at Street Fight’s Local Data Summit in Denver, experts discussed the need to address a new consumer journey where consumers move fluently between the digital and physical worlds…
What You Need to Know About Google’s New Mobile-friendly Algorithm
Google recently took to their Webmaster Central Blog to announce an upcoming algorithm change that will take effect on April 21st and affect large brands and small businesses alike. Going forward, mobile-friendly sites will likely rank higher in search results…
Street Fight Daily: Square Kills Order, Facebook Buys The Find
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… .Square Kills Square Order, the Food Pickup App That Was Square Wallet 2.0 (Recode)… Facebook Acquires Shopping Search Engine, TheFind (Marketing Land)… Snapchat Launches Local Channel for New Yorkers (AdWeek)…
Former Kozmo CTO: There’s Froth in the Local Delivery Market
Street Fight recently caught up with Chris Siragusa, CEO of Max Delivery — who also happens to be the former CTO of Kozmo.com, a failed food delivery startup which came to epitomize dot-com era excess. Here, Siragusa talks about what’s changed in delivery since the 2000s and why he thinks things will turn out differently this time around…
Movers and Shakers: Openings and New Hires at MatchCraft, Verve and McClatchy
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at RealMatch, Cxense, Gannett, Soleo, Moz and many more…
LBMA Podcast: Uber Acquires deCarta, PayPal Buys Paydient
On the show: Vistar Media partners with Instantly; Roadie and Waffle House team on deliveries; AdShel drops 3000 beacons across Australia; Facesin lets you stalk your sales targets; Visa, Accenture and Pizza Hut team to order pizza from your car…
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