News and Analysis

News & Analysis

Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…

News & Analysis

Happy Returns Expands Into College Market

by Stephanie Miles Share this  
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Startup Happy Returns, based in Santa Monica and founded by alums from HauteLook and NordstromRack.com, offers a way for shoppers to return e-commerce purchases at real-world kiosks. Beginning this fall, Happy Returns will be setting up kiosks—which it calls “Return Bars”—at five campuses around the country to capitalize on the returns generated by back-to-college online shopping.

News & Analysis

Street Fight Daily: Best Practices in Reputation and Review Management, Ad Tech Consolidation

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING… Survey: Identifying Best Practices in Reputation and Review Management… As Duopoly Reigns, Ad Tech Industry Consolidates… Happy Returns Expands Into College Market…

Commentary

Commentary

Mobile Payments Still Facing the Same Big Obstacles

by Nick Hughes Share this  
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This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come…

Commentary

Is Apple Pay Set to Power On-Demand Local Services?

by Mike Boland Share this  
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Apple Pay’s value as a conduit for local on-demand will be determined by how many apps consumers transact with daily or weekly. If the answer is many, its value as a single entry point to all those apps and services will be validated…

Streets Ahead

The Power of Visual Appeal in Local Search

by Damian Rollison Share this  
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Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit…

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News & Analysis

Marketers Know Even More About Offline Behavior Than You Think

by Steven Jacobs Share this  
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An explosion of cloud-connected devices is spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry…

News & Analysis

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…

News & Analysis

Study: Mobile’s Data Problem Is Getting Worse

by Steven Jacobs Share this  
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In the mobile advertising industry, where data is harder to come by, location data has emerged as a pricey asset. But a new report from Thinknear suggests that the quality of the location data on major exchanges is actually on the decline…

News & Analysis

How Bad Local Data Leads to Bad Calls — And Frustrated Customers

by Donna M. Airoldi Share this  
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In a pay-per-call campaign, quality and accuracy are king. Bad data results in dead-end leads for marketers, and keeps businesses from reaching the true targets of their campaigns. Here are some techniques for optimizing pay-per-call success…

News & Analysis

PlaceIQ Opens Up Mobile Advertising Data to Agencies

by Liz Taurasi Share this  
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For years, mobile advertising firms have promised brands an opportunity to target their customers in the real world. Now mobile advertising startup PlaceIQ wants to help marketers better understand that behavior before a campaign starts and how it changes after the run is finished…

News & Analysis

Street Fight Daily: Yahoo Spins Off Small Business, Groupon Founder’s New Startup

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo To Spin Off Small Business Unit With Alibaba Stake (Quartz)… Groupon Founder’s New App Offers Awesome GPS Walking Tours (Wired)… Gannett: More Digital Acquisitions (NetNewsCheck)…

News & Analysis

How Mobile Has Reshaped Google’s Product Strategy For SMBs

by Steven Jacobs Share this  
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James Croom, the head of marketing for Google My Business, spoke with Street Fight recently about why he believes small business adoption of the web has been slower than expected, and what he’s learned about building products for merchants..

News & Analysis

Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

by Liz Taurasi Share this  
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Street Fight recently caught up with Lauren Moores, vice president of analytics at Dstillery, to talk about location data fraud, the role of location in programmatic, potential impact of Apple Pay and emerging attribution models…

News & Analysis

Street Fight Daily: Google Plans Uber Competitor, Layoffs at eBay and PayPal

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Developing Its Own Uber Competitor (Bloomberg)… Big Layoffs Begin at eBay and PayPal (Recode)… Analyst Gordon Borrell Sees Local Digital Ads Soaring In 2015, But Not For Newspapers (Poynter)…

News & Analysis

How the Rise of Online Dating Helped Thumbtack Raise $100M

by Steven Jacobs Share this  
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Street Fight recently caught up with Thumbtack’s CEO Marco Zappacosta to talk about the company’s meteoric growth, the challenges facing the on-demand economy, and how online a service industry is changing — whether professionals like it or not…

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