News and Analysis
Perion Acquires AI Platform Greenbids
When Perion Network Ltd., wanted to take the next step in expanding its offering and fueling potential growth, it decided to acquire Greenbids, an AI platform that can optimize campaigns at scale inside walled gardens such as YouTube, Facebook and Instagram, and leading DSPs such as Google DV360 and The Trade Desk. The transaction terms […]
The MULO Dozen: May in Review
Perhaps the biggest news of May is the announcement of some of our amazing and visionary speakers for Street Fight LIVE 2025. However, we’re biased. That said, you won’t find this much diverse and forward-thinking insight anywhere else this fall. The lines have blurred between digital and conventional media, marketers, influencers, and retail, restaurant, and […]
Shopping Distraction or Enhancement? Study Shows In-Store DOOH Really Works
Vistar Media, the leading global provider of technology solutions for digital-out-of-home (DOOH) media, partnered with consumer research company MFour to better understand how consumers view retail media ads. A relatively new frontier for MULO (multi-location) advertisers, these messages target customers from the parking lot through checkout. But do they impact consumer shopping behavior? The study […]
Commentary
Put a Pin in It: The Definition of a Place is Transforming
Domino’s just launched a new product (and is running campaign ads), enabling consumers to have pizza and other treats delivered wherever they “drop a pin.” It’s aptly called Pinpoint Delivery™. The definition of a “place” is transforming. Pre-Internet, it was simply a physical brick-and-mortar location. You went to those places to shop, dine, stay, meet, […]
BOOM: Maxwell Bonnie Creates a New Industry for Smaller Manufacturers
Restaurants and retailers are “traditional” MULO (multi-location categories). But the business world is changing, and different types of brick-and-mortar enterprises are emerging as new industry. We’ve covered several MULO (multi-location) business categories that are appearing in response to business/consumer needs — like podcast studios, IV locations, and boutique gyms. Inventors and manufacturers are now proliferating. […]
Co-Op Advertising is Surging in Popularity — Here’s Why
Shopping isn’t what it used to be. Social media has not only impacted shopping, but it also altered the trajectory of supporting infrastructure like co-op advertising. Rather than visiting stores in-person, casually searching for products on Google, or sifting through email newsletters from their favorite retail brands, the majority of consumers today are using social […]
Latest Posts
Hidden Nuggets in Local Address Data for Retail Decisions
It’s no secret that the past few years have been extremely challenging for inventory managers. In 2021 and early 2022, brands faced widespread inventory shortages, while the latter half of 2022 and 2023 saw massive excess inventory levels (as much as $740 billion in unsold goods) as brands worked to counteract the previous year’s shortages […]
Tinuiti Report: Temu Takes a Break
Somebody must have given Temu a talking to. The e-commerce brand that offers very competitively priced items was glomming up ad inventory across social media throughout 2023 to the consternation of its competitors. And then, just like that… it receded. Temu, which increased its ad spending a whopping 1,000% in 2023 from the previous year […]
Self-Checkout Grows Up (and Sometimes Phases Out)
As the cost of labor skyrockets (especially in California) and the size of the qualified talent pool shrinks for MULO (multi-location) brands, retailers and restaurants are looking for ways to automate and streamline all aspects of their operations. Self-checkout was introduced in the 1980s but didn’t take off and proliferate until 2001. Since their mass roll-out, […]
Another ‘Tainment Category Sprouts Up
You’ve likely heard of eatertainment and sportstainment. But a new category of ‘tainment is out in the field — agritainment! A huge complex in Arizona (on the site of a family farm) has been converted into a space where people can eat, learn about farming, participate in fun activities, and pick fruits and vegetables in season. […]
City Mattress Rests Easy with Agital
Just because it’s called City Mattress doesn’t mean it’s off-limits to suburbanites or dwellers of the exurbs. At least that’s if performance-marketing agency Agital has anything to say about it. The agency developed a cross-channel marketing strategy to drive foot traffic to physical stores by using the brand’s existing customer data bases for its 30+ […]
How AI Is Transforming Phone Calls Into Data
“This call may be recorded for training and quality purposes” We’ve all heard a version of this ubiquitous message a thousand times. Chances are we don’t even notice it any more due to a form of audio “ad blindness”. Still, if we stop and think about it, interesting questions arise. What are these recordings actually […]
Fat Brands Blasts Off for Success
This writer was honored to be invited to an all-franchisee gathering of Fat Brands corporate team members, franchisees, and partners. Live events have made a comeback, as illustrated by the attendance of close to 2K people who enjoyed a close-up view of the Las Vegas Sphere, which was in keeping with the space theme of […]
How B2C Marketers are Spending in 2024
A new study among senior-level B2C marketers was just completed by Stirista, a company that offers data-driven performance marketing. Among the highlights of this 200-executive survey are: Marketers are optimistic. An overwhelming 91% of respondents have a positive outlook on meeting or exceeding marketing goals over the next year. Although 81% of marketers have seen […]
Investing in AI Tools Leads to Better Outcomes for Marketers
The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers. According to a recent study, 41% of marketers […]
Vericast Introduces nCountR Platform and Market Experience Center for Retail Advertising Innovation
Despite the rise of e-commerce, in-store experiences remain crucial for retailers. Recent studies indicate that a significant portion of consumers still prefer to make their purchases in physical stores, underscoring the importance of effective in-store advertising strategies. Against this backdrop, Vericast has unveiled the name of its advanced retail media platform: nCountR. Alongside this announcement […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Strongest Brands Don’t Copy Their Competitors