News and Analysis
The Robot is Carrying Your Pizza: Timothy Tanksley Predicts the Future of MULO Serving
One of the biggest challenges bars and restaurants face today is finding skilled labor. Add to that the cost of overserving expensive cocktail ingredients (both in terms of product expense and product quality). Timothy Tanksley is the Director of Marketing at Richtech Robotics. At the Bar & Restaurant Expo, one of the company’s robots served us a […]
Scott Sutton Advises Advertisers on How to Avoid “Mis-Targeting”
Mis-targeting can not only waste ad dollars but can also damage brands reputations. Consumers like personalization provided the information being used is relevant to them. A new report shows that digital ads fail to meet their target promises. One study reported that “when brands run digital ads aimed at parents…67% don’t even have children” and […]
Report: Consumers Have Mixed Feelings on Spending
When it comes to spring spending in 2025, consumers plan to keep the home fires burning, as the British sang during World War I. In 21st century America, however, nothing spells patriotism like consumerism. Although consumer confidence has been taking a dive this year, falling to a 12-year low in March. With inflation persistent and […]
Commentary
Impossible? How to Actually Get a Return on Your Technology Investments
Technology investments have been a priority for most companies since before the pandemic, which brought new urgency to the implementation of new solutions. However, fully implementing a digital transformation is surprisingly uncommon – a new study found that only 15% of businesses with digital transformation programs have completed them. That low success rate is concerning because […]
Multi-Location Marketing Mistakes That Could Tank SEO Success
As a marketing professional, you probably know how to avoid common industry pitfalls. But even if you think you’ve got a foolproof strategy, you can always count on Google to throw another curveball your way. And if you’re not thinking ahead, you could easily fall behind. With that, consider these five commonly overlooked marketing mistakes […]
Marketers, Time To Tame Your Data For Good
As marketers, you already know the value of data. It’s a powerful tool for any organization to understand its customers, guide its strategy, and make informed business decisions. But, just like any powerful tool, if you don’t tame your data, it will do more harm than good. The conversation around marketing data tends to focus […]
Latest Posts
MULO Grows Up
What the heck is MULO anyway? MULO refers to multi-location businesses. They could be run by a corporate entity or franchises. MULO brands may be retailers, restaurants, health and wellness entities, personal services (like tutoring, tax prep, ear piercing, hair styling, or even podcasting) or even entertainment centers like those offering pickleball, golf, and baseball. […]
What a Yahoo Exec Brings to Today’s Agencies
Alia Lamborghini, SVP, Head of US Sales and Strategy at Yahoo explains why Jeff Rossi was brought in as VP of Global Agency Partnerships to focus specifically on agencies and agency integration. “Agencies require a dedicated partner to navigate issues like cookie deprecation, deliver on first-party data, and provide the transparency essential for supporting brands. […]
Social Factor Partners with Emplifi to Fuel the Social Commerce Wave
Social Factor, a prominent digital agency specializing in social CRM and strategy, has recently announced an agency-level partnership with Emplifi, a leading customer engagement platform. This partnership ties in with a shift in digital marketing, aiming to revolutionize customer engagement strategies through a social commerce-first approach. Social Factor, known for its expertise in working with […]
Vericast Collaborates with Snowflake to Transform Marketing Engagement
Vericast, a prominent marketing technology company, has embarked on a partnership with Snowflake, the Data Cloud Company, to pioneer solutions aimed at empowering marketers to engage with consumers in more impactful ways. Leveraging technology innovations and exclusive data available in Snowflake Marketplace, the company is set to revolutionize marketing engagement, driving meaningful commerce across various […]
Optable Integration Ushers in a New Era of Privacy-Centric Advertising
Since Google’s announcement regarding the eventual end of third-party cookies, the advertising industry has been actively seeking alternatives to ensure continued effectiveness while respecting user privacy. Among the proposed solutions, data clean rooms have emerged as a promising avenue, offering a secure environment for data collaboration in the absence of traditional tracking methods. Optable, a […]
Swiftly Connects the Cart to the Screen for Save a Lot
Large multi-location (MULO) grocery stores have the resources to develop technologies that enable consumers to make their shopping lists, see sales and coupons, and arrange for delivery or pick-up. But smaller stores may have been at a disadvantage — that is until Swiftly stepped in. Swiftly, a leading provider of innovative technologies, partnered with Save […]
Placer.ai, ESRI Form Analytics Partnership
What do you get when you cross a location-analytics company with a company that uses sophisticated geographic-information system (GIS) technology? It’s no joke, and this isn’t a punchline: Placer.ai and ESRI have formed a partnership to provide advertisers and their partners with new and advanced analytics and insight. The goal is to get deeper insights […]
The MULO Dozen: January Brands in Review
2024 is off to a fast start! As MULO (multi-location) retailers, restaurants, and service businesses head into a new year, they face new challenges and opportunities. And, of course, “The Big Game,” when brands get to flex their creative and digital muscle. Here’s what we saw this month. Have news? Please e-mail me. Fridays is […]
Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH
In today’s competitive marketplace, brick-and-mortar businesses constantly seek innovative strategies to attract and retain customers. Recognizing this need, DOmedia, in partnership with location analytics leader Placer.ai, has launched PeopleToMySpot.com—a innovative website tailored to help local marketers and business owners harness the power of foot-traffic analytics to enhance their out-of-home (OOH) advertising efforts. The collaboration between […]
More Evidence Online Advertising Finished Strong
When Tinuiti released its Digital Ads Benchmark Report for Q4 2023 on Jan. 25, the findings offered still more proof that the year finished strong, at least for online advertising. “While we did expect stronger growth in Q4 2023 as the ad market continues to recover from 2022, there were still questions heading into the […]
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