News and Analysis
No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards
Credit cards made it possible to leave cash behind. Then, digital wallets like ApplePay let you leave home without your wallet. Now, Washington, D.C., startup Yombu is making it possible to pay and get access to membership rewards with just your fingerprint.
Street Fight Daily: Facebook May Have Knowingly Inflated Video Metrics, Programmatic Prices Rise
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook May Have Knowingly Inflated Its Video Metrics for Over a Year… No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards… First-Price Auctions Are Driving Up Ad Prices…
Despite AI Advances, Consumers Crave Human Interactions
Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.
Commentary
In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key
We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…
How to Make Connections With Increasingly Mobile Consumers
How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…
Survey: Small Businesses Still Not Sold on Apple Pay
There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.
Latest Posts
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile
Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.
6 Hyperlocal Platforms That Transform Social Media Into Data
The sheer volume of messages being posted across social networks like Twitter, Facebook, and Instagram can be overwhelming for marketers. Here are six examples of hyperlocal platforms with location-specific features that businesses can use to turn social media postings into actionable data…
Strategies & Best Practices to Help Combat SMB Churn
ven after a decade or more of trying, small business churn remains stubbornly high. As traditional media and digital pure plays strive to find the right mix of product, service and scale, no one seems to have fully cracked the code on local digital media sales…
Street Fight Daily: Google Eyes Local Services, Square Adds Marketing Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants To Send You A Plumber (BuzzFeed)… Square Is Using Customer Data to Create Targeted Email Campaigns for Brands (AdWeek)… Groupon Mulls Selling Off Checkout Software Business (Recode)…
LivingSocial Sells Off Australian Assets, Looks to ‘Refound’ Its Core Business
Over the course of the past 18 months, the struggling daily deals company has sold off nearly all of its international assets, exiting countries and categories in an effort to create a nest egg for the “refounding” of the firm under new chief executive Gautam Thakar.
Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests
Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…
Street Fight Daily: Legacy Media Botches Digital, Microsoft Eyes Apple Pay
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report: Local Newspapers Have Done A Terrible Job Building Local Digital Audiences (NiemanLab)… As Bill Gates Promised, Microsoft Will Soon Have Its Own Apple Pay Alternative (Business Insider)… SMBs Put Their Money Where Success Is: Website (eMarketer)…
Livestreaming and Local: Tech’s Next Collision?
Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…
In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key
We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…
Street Fight Daily: Apple Maps Adds TripAdvisor, Crowdfunding Local News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com (MacRumors)… What Works For Crowdfunding Local News (Medium)… SeatGeek Raises $62 Million In A Series C Led By Technology Crossover Ventures (TechCrunch)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature