News and Analysis
With Product Launches, Drift Moves Conversational Marketing Into Prime Time
By launching a Conversational Advertising product, Drift is looking to create a new category of online advertising—one that leads potential customers directly from digital ads to real conversations, without relying on the types of static landing pages and lead forms that tend to slow sales processes down.
Latest Posts
Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…
Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Investors Are Drooling Over Two New Craigslist Competitors. One Might Raise $100 Million (Recode)… Google Introduces Long-Anticipated Insurance Shopping Site (New York Times)… Researchers Can Work Out Your Location Based On Who You Talk To On Twitter (Business Insider)…
#LDS15 Why Payments Data Is the Next Goldmine for Retailers
What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has become a goldmine for some retailers. But many retailers either don’t collect it, or are not using it to its full potential…
#LDS15 Why Google Will Dominate Local Search for a Decade
During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.
#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World
“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”
Our New Look!
Some keen observers may have noticed that Street Fight got a new look this week. We widened the page, added a topical top nav, and put a lot more content on the homepage. In essence, we brought to the surface all of the areas of disruption in local that we’ve been tracking for four years…
Street Fight Daily: Wal-Mart Ditches Google, Legacy Media Still Owns News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google, Wal-Mart Part Ways Over Local Shopping Ads (Wall Street Journal)… New Pew Report: In Cities Big And Small, Readers Still Rely On Traditional Media For Local News (Nieman Lab)… Vistar, Instantly Partner For OOH Measurement (MediaPost)…
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Beyond Likes: Win Hearts with Emotional Marketing