News and Analysis

Uberall Acquires Rival Navads, Announces $25M in Fresh Funding

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Location marketing firm Uberall has acquired rival Navads and raised an additional $25 million in venture funding after closing a series B for the same amount just earlier this year. The exact terms of the acquisition deal are undisclosed.

Logi Analytics Leverages Future Insights with Predictive Tool

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With the understanding that applications are more valuable when they show future outcomes, as opposed to past results, the business intelligence firm Logi Analytics is launching a product today that will allow users to access and leverage future insights, enabled by machine learning, directly from their existing applications.

Street Fight Daily: Uberall Acquires Navads; In-App Ad Spend Grows, Led by Video

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Uberall Acquires Rival Navads, Announces $25M in Fresh Funding… PubMatic Report on Mobile Advertising Demonstrates Strength of Video… AppLovin Acquires MAX in a Bid to Spur In-App Header Bidding Adoption…

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Hyperlocal Execs’ 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta

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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We ran the first installment of their responses yesterday — now here are the rest…

Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed

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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…

The Year in Local Search: A Timeline of the Top Stories of 2014

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The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…

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Street Fight Daily: Lyft Raises $530M, Google’s New Stores

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Lyft Has Raised $530 Million In Series E Funding Led By Rakuten, Is Now Valued At $2.5 Billion (TechCrunch)… Local “Google Shops” Present New SMB-AdWords Opportunity (Local Search Insider)… Square Buys Payment Hardware Maker Kili Technology (ZDNet)…

7 Strategies SMBs Can Use to Promote Social Sharing

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Rather than letting social sharing happen organically, local businesses are searching for ways to maximize the influence and generate more online buzz around their products and services. Here are seven strategies for how businesses can do just that…

Mobile Has a Fragmentation Problem — Here’s the Technology That Could Fix It

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More than a decade ago, Google solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in array of applications. The San Francisco-based URX is one of handful of companies using web crawlers to index the information within applications and allowing developers to find and link to content in other applications.

Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyWhat Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…

#LDS15 Gil Elbaz: Location Isn’t Just Where You Are

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“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”

Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment

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The economics of venture investment dictate that professional venture investors only invest in businesses that have the potential to massively scale. This is because the majority of investments in early-stage technology businesses fail…

Street Fight Daily: Inside Apple Watch, Uber’s Growth Numbers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s New Watch: Here’s What Matters for Local (Street Fight)… Uber Gives Sneak Peak Into Growth (USA Today)… Just 20 Percent Of Retail Consumers Want Location Divulged (Mobile Marketer)…

Apple’s New Watch: Here’s What Matters for Local

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Here, we take a look at some of the potential impact of the Apple Watch on the local technology industry, and breakdown some unexpected, yet potentially important, other announcements made during the company’s busy news conference Monday.

Apple Makes Quiet Gains in Local Mapping

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Apple has much ground to cover to convince the world that Mapgate never happened. App integration is one step in that direction. If the company can pull it off, it will also fulfill its prevailing goal of selling more iThings…

LION’s New Leader Spells Out His Action Plan for ‘Indies’

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Matt DeRienzo brings strong editorial and publishing experience to his new job as interim executive director of the Local Independent Online News (LION) publishers’ association. In this interview, DeRienzo charts three-and-a-half-year-old LION’s direction under his leadership…