News and Analysis

The MULO Dozen: November in Review Street Fight

The MULO Dozen: November in Review

Share this:

As November and 2024 draws to a close, news from MULO (multi-location) brands has hardly slowed down! In fact, this season is a make-or-break for retailers, restaurants, C-stores, and service businesses as consumers travel near and far to eat, shop, and squeeze in those errands before the year ends. Of course, the biggest news of […]

Tinuiti’s CMO Tips for 2025 Street Fight

Tinuiti’s CMO Tips for 2025

Share this:

As if Google doesn’t have enough headaches, between the DOJ trial and calls for it to be broken up, now it has to contend with ChatGPT and Perplexity, which could destroy its search business. Those blue links of highlighted text curated on a Google search are becoming an endangered species, according Tinuiti’s Big Bets for […]

Home Services : A $1.2 Trillion Opportunity Street Fight Live Neighborly

Toilets, Termites, and Terraces: A $1.2 Trillion Opportunity

Share this:

When we think of franchise businesses and other MULO (multi-location) operations, we tend to think of retail, restaurant, convenience stores, and service businesses like walk-in clinics and tax prep services. But a huge category exists called home services. Although many of these operations do not require brick-and-mortar locations (beyond a co-working space or small office […]

Commentary

How Brands Can Use Apple Business Connect to Reach Local Customers

How Brands Can Use Apple Business Connect to Reach Local Customers

Share this:

With access to Apple Maps Insights, multi-location brands should have a much better sense of which locations are performing well, which ones need attention, and how performance is trending over time.

How Advertisers Can Combine Contextual and Local Targeting

How Advertisers Can Combine Contextual and Local Targeting

Share this:

Many marketers who run multi-location campaigns run into the same pain point: “I need to create a campaign that has localized messaging that resonates with the specific regions I’m targeting while still remaining true to the overall brand voice.” Enter contextual advertising.

5 Priorities for Improving Local OTT Measurement

5 Priorities for Improving Local OTT Measurement

Share this:

The refinement of local OTT measurement tactics should not take a backseat to the development of national approaches. Rather, to truly unlock the power of TV for advertisers—local and national, linear and streaming alike—measurement innovation should be a priority across the board. 

Latest Posts

To Scale or Not to Scale? 10 Factors for Brands to Consider

To Scale or Not to Scale? 10 Factors for Brands to Consider

Share this:

Multi-location (MULO) brands are complex and sometimes filled with risks. In the retail sector alone, more than 3,000 stores have closed so far this year. However, establishing a brand in one region and scaling it to multiple geographies (sometimes even global) can be very profitable in the long run. But with that complexity comes a wide […]

What’s Driving Growth in the $100 Billion Retail Media Market?

What’s Driving Growth in the $100 Billion Retail Media Market?

Share this:

The battle over consumer data privacy has taken center stage for much of 2023, with technology giants like Google and Apple leading the charge in implementing stricter regulations. While primarily designed to protect user data, these measures have already created a unique opportunity for a rapidly growing segment of the digital advertising world — retail […]

Informing the Agency 2024 Marketing Plan

Share this:

Ever wanted an inside peek at what your agency competitors are doing? Curious if you’re spending too much time managing accounts compared to other agencies? Wondering if your pricing structure compares to the competition? We’ve got those answers for you (and more!). WordStream by LocaliQ released its popular State of the Digital Marketing Agency report […]

Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more

Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more

Share this:

In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Uberall, Moz, Devhub , Wix and more, anniversaries at ReachDesk, Botify and beyond plus numerous opportunities at companies including TikTok, Snap and Seismic Locality announced the appointment of industry expert John Brohel as their new Chief Financial Officer. Brohel brings […]

Retail Media – Is Fun Dead?

Share this:

Retail media has recently claimed that the fun has been sucked out of shopping. The move to online commerce, the death of some big brands, staffing and service shortages, shopping mall vacancies, and supply chain issues have all impacted the habits of consumers, who used to view shopping and dining as a fun group activity […]

Multi-Location Retailers React to Amazon Prime Big Deal Days

Multi-Location Retailers React to Amazon Prime Big Deal Days

Share this:

Just when you thought the holiday shopping season couldn’t start any earlier, Amazon has upped the ante. The e-commerce behemoth’s decision to hold another Prime Day-like promotion more than two months before Christmas is upending the traditional sales calendar and pushing other retailers to start offering holiday deals earlier in the season. Walmart, Best Buy, […]

Marketing Agency Perspective: Improving the Franchisor-Franchisee Relationship

Marketing Agency Perspective: Improving the Franchisor-Franchisee Relationship

Share this:

The relationship between a franchisor and a franchisee is … unique. Given the franchise business model and the fact that a franchisor is in a relationship with hundreds or thousands of franchisees, it’s especially important to nurture a better corporate and franchisee relationship. Here are five ideas to do just that, from a franchise marketing […]

Meta's AI-Powered Features Bring In New Era for Advertising Tech

Times are Changing: Meta’s AI-Powered Features Bring In New Era for Advertising Tech

Share this:

In a move that could potentially reshape the adtech landscape, Meta has announced its latest foray into the world of artificial intelligence for advertising. The company formerly known as Facebook is set to roll out a suite of new generative AI features that can create ad backgrounds, expand images, and generate multiple versions of ad […]

Put a Pin in It: The Definition of a Place is Transforming

Share this:

Domino’s just launched a new product (and is running campaign ads), enabling consumers to have pizza and other treats delivered wherever they “drop a pin.” It’s aptly called Pinpoint Delivery™.  The definition of a “place” is transforming. Pre-Internet, it was simply a physical brick-and-mortar location. You went to those places to shop, dine, stay, meet, […]

BOOM: The Designer and Basic Milkshake

BOOM: The Designer and Basic Milkshake

Share this:

Despite many consumers’ focus on healthy and lactose-free beverages, a new MULO (multi-location) trend is picking up steam (or should we say whipped cream?). Milkshakes first came on the scene in 1885, and were made with booze. Ironically, the boozy milkshake is now having a moment again! In 1922, Walgreens began serving milkshakes and the […]