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News & Analysis

Why Publishers Are Transitioning to Affiliate Marketing

August 31, 2018August 30, 2018 by Stephanie Miles

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Affiliate marketing spend will hit $6.8 billion by 2020, as major publishers like Business Insider, Forbes, and Conde Nast shift their approach in order to appeal to advertisers who are demanding more transparency and value.

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Street Culture: Adcellerant Won’t Take Your Coffee Away

August 31, 2018August 30, 2018 by April Nowicki

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Adcellerant has been on Inc.’s Best Workplaces list for the last two years and ranked as the No. 2 best place to work in Colorado for a medium-sized company this year by the Denver Business Journal. The company was founded in 2013 and currently employs about 40 people.

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Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

August 30, 2018August 30, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…

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Streets Ahead

The ‘Five Places’ Method for Manageable Local Marketing

February 18, 2015March 7, 2019 by Damian Rollison

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It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…

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5 Steps for SMBs Looking to Dominate the Local Competition

February 16, 2015February 27, 2015 by David Giannetto

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SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…

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Why So Many Local Search Sites Are Adding Business Services

February 10, 2015February 27, 2015 by Joe Morsello

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Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…

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How Multi-Location Brands Can Dominate Local SEO

March 23, 2015March 24, 2015 by Rob Reed

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There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]

Study: Legacy and Pure-Play News Sites Vie for Millennial Readers

March 23, 2015April 23, 2015 by Tom Grubisich

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Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…

Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires

March 23, 2015March 23, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…

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7 Online Booking Platforms for Independent Businesses

March 20, 2015May 22, 2015 by Stephanie Miles

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online booking platforms are providing a way for independent businesses to meet a rising demand from consumers who want to schedule, confirm, and in some cases even pay for local services through their mobile devices…

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4 Musts for Making Mobile Click-to-Call Work

March 20, 2015March 24, 2015 by April Nowicki

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In a Street Fight webinar Thursday sponsored by Telmetrics, Jay Weintraub, CEO and founder of grow.co, and CJ Arseneau, VP of marketing for Telmetrics, addressed how companies are moving closer to tracking customer purchase behavior from an online impression to offline action…

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LBMA Podcast: RetailLoco at SXSW

March 20, 2015March 19, 2015 by Asif Khan

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This episode was recorded after RetailLoco at SXSW in Austin. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses – both retail and technology…

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Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

March 20, 2015March 20, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…

Commentary

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

March 19, 2015March 24, 2015 by Todd Wasserman

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For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…

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