News and Analysis

ThriveHive Launches Solution to Audit Google My Business Profiles

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The sheer volume of features that Google has added to Google My Business in the past year has made the platform overwhelming for many small business owners. It’s also opening up new opportunities for digital marketing vendors like ThriveHive.

Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…

Commentary

For Facebook (And Others), Small Businesses Aren’t the Focus

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Facebook’s decision to throttle organic reach has drawn ire among the small business community, and led some in the technology industry to question its future. The company is making very clear that the consumer is its real focus…

How Small Businesses Can Nail Social Marketing

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A strong social media presence can be a hugely powerful tool for any small business. With even a limited amount of time and effort you can create new opportunities for customers to engage with or discover your brand and strengthen your relationships with your target audience…

The ‘Five Places’ Method for Manageable Local Marketing

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It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…

Latest Posts

Survey: Small Businesses Still Not Sold on Apple Pay

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There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

6 Hyperlocal Services For Booking a Babysitter

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Given the rise in on-demand marketplaces, it makes sense that the “Uber-ification” of everything would extend to babysitting services. Parents are using local marketplaces to find childcare providers in their neighborhoods — taking advantage of the ease of online scheduling and payments to make last minute bookings…

Street Fight Daily: GoDaddy Goes Public, ClassPass Struggles With Success

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Shares Soar in Debut as Investors Buy Into Revamp (GoDaddy)… ClassPass: Deep Discounts, but Some Discontent (New York Times)… China’s Dianping Valued at $4 Billion (Wall Street Journal)…

Tige Savage: Founders Need to Solve for Degrees of Freedom — Not Valuation

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In an interview with Street Fight, Tige Savage, managing director at Revolution Ventures, talks about what went wrong at LivingSocial and Groupon, why founders should solve for “degrees of freedom — not valuation,” and why the next big thing may not come out of Silicon Valley or New York…

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

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Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…

Square Wants to Become a Platform — Here’s Why that Matters For Small Businesses

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With millions of small businesses already using its application to process payments, Square needs to navigate through a complex and crowded small business software market to build a platform from which merchants can run their business…

TribLocal Branding Is Replaced by Pioneer Press in Many ChiTrib Communities

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From its launch in 2007, TribLocal was the Chicago Tribune’s highly branded network of suburban news print inserts and e-sites covering sprawling Chicagoland. Now TribLocal has lost most of its branding and been replaced by the Tribune’s recently acquired Pioneer Press in many communities.  We recently caught up with Bob Fleck, the Tribune’s recently appointed general manager and publisher of […]

Street Fight Daily: Facebook Likes Events, Square Becomes a Platform

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Making It Easier To Find Events You Want To Go To (Mashable)… How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever (AdWeek)… The Racists Next Door: Why Nextdoor’s Racial Profiling “problem” Isn’t The Company’s Fault — It’s Society’s (Pando)…

ZenithOptimedia, NinthDecimal Take a Crack at Offline Attribution

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A partnership announced Monday morning between ZenithOptimedia and NinthDecimal plans to bring a new standard of omni-channel measurement and audience insights to ZenithOptimedia clients…