News and Analysis

Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…

New Hires at Adsquare, IAB, GatherUp

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.  This week includes new hires at PebblePost, dataPlor, and Snapsheet.

Street Fight Daily: Apple Dances On While Rivals Flail, Smart Checkout Industry Will Boom

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Apple Thrived in a Season of Tech Scandals… Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing… Smart Checkout Tech Projected to Hit $45 Billion…

Commentary

What Google’s Entry Into the Home Services Space Means for Local

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Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?

Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests

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Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…

Livestreaming and Local: Tech’s Next Collision?

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Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…

Latest Posts

7 Strategies for Hyperlocal Companies Looking for Funding

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In order to overcome those challenges and secure funding as a hyperlocal, founders must think strategically—and sometimes get creative, as well. Here are seven strategies for hyperlocals seeking funding, from executives who’ve been there before…

Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Takes a Look at Beacons, Invests in Marketing Startup Swirl (Recode)… Nokia Targeting Apple, Alibaba and Amazon in Maps-Unit Sale (Bloomberg)… BIA/Kelsey: Mobile Will Grab 11.5% Share Of Local Rev By 2019 (NetNewsCheck)…

The Secret to Success in Local: Saying No

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Sometimes, openness and opportunism lead to success for startups. But more often than not, it’s as much about the opportunities a company declines than than those it pursues, that determines whether company succeeds or fails.

ARLnow Flips Bethesda Site, Expands Big Into Center of D.C.

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The independent community news network that has been busy expanding in the shadow of the Washington Post – has just executed some eye-grabbing moves. It 1.) sold its Bethesda Now site in suburban Maryland, 2.) bought a dormant three-neighborhood site in the District of Columbia and 3,) will resurrect and expand its acquisition…

Street Fight Daily: Amazon Enters Local Travel, Facebook’s Coming Algo-Change

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Travel Launches New Brand, Amazon Destinations (Skift)… Facebook Is Making 3 Big Changes To Its Newsfeed Algorithm (Business Insider)… $47B Of Local Ads Programmatic By 2019 (NewNewsCheck)…

Sponsored Post: Brand and Agency Leaders Gather to Talk Media Buying for Mobile Media Summit Upfront @ Internet Week 2015

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Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is heading to New York City for the 6th annual Mobile Media Summit Upfront @ Internet Week, May 18 at the legendary IAC Building. With a who’s who of digital advertising in attendance, it’s the place to talk mobile during […]

MyTime Raises $9.25M More to Push Into Back-Office Software

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In addition to funding, the San Francisco-based MyTime is announcing a deeper push into back-office software to compete with Booker, MindBody and others.

3 Principles Every Early Stage Startup Needs To Know

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There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…

Street Fight Daily: Groupon Sells TicketMonster Stake, Verve Hires New CEO

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Sells Controlling Stake in Korean Site Ticket Monster for $360 Million (Recode)… Verve Mobile Taps Acxiom’s Stirratt As CEO (MediaPost)… ‘Mobilegeddon’ Could Be Bad News For 40% of Top Websites (USA Today)…

Think Beyond Marketing: Embrace the Connected Local Economy

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As a new generation of local technology companies approach the public markets, it’s critical for us to agree on what “local” actually means today — and how that differs from the its definition a decade ago. What’s emerging is a connected local economy.