News and Analysis

News & Analysis

What’s New For Marketers This Holiday Season?

by Stephanie Miles Share this  
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A new report indicates that email marketers with holiday-focused campaigns might inadvertently be lowering their open rates and hurting their chances at financial success during one of the most critical times of the year.

News & Analysis

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…

News & Analysis

Raise Report: Foursquare, CrowdRiff, Mode Secure Fresh Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Instana, Hopper, Qonto, and Stringr.

Commentary

Commentary

Studies Find More SMBs Want to Manage Their Own Social Media

by Joe Morsello Share this  
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There is compelling evidence that SMBs’ understanding and aptitude for social media is growing. More importantly, it seems that a significant number of SMBs want and may be ready to take the reins of their social media marketing.

Commentary

Why We Still Search for ‘Starbucks’ on Google Maps

by Vikas Gupta Share this  
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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

Streets Ahead

Exploits and Vulnerabilities Challenge the Integrity of Google Maps

by Damian Rollison Share this  
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The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale…

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News & Analysis

Street Fight Daily: Uber Eyes $50B Valuation, Google’s Mobile Search Strategy

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fund-Raising Points to $50 Billion Valuation (New York Times)… Google’s Mobile Search Strategy: Bake In and Take Out (Recode)… Yelp Sale Rumor Reminds Us that Social is Terrible as a Business Even If It Did Change the Web (VentureBeat)…

News & Analysis

Yelp Reportedly Explores a Sale — Could Priceline Be a Fit?

by Steven Jacobs Share this  
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Yelp may be on the auction block. In addition to the usual suspects, one less likely company stands out as a potential candidate: Priceline Group, the new owner of OpenTable.

News & Analysis

Openings and New Hires at Verve Mobile, UpCity, xAd,Truecaller

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in local — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Brad Herman – Verve Mobile Verve Mobile announced the appointment of its first chief business development officer, Brad Herman. The announcement […]

News & Analysis

LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah

by Asif Khan Share this  
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On the show: Samsung in Italy uses VR to transport sick kids to Movieland; Signpost and Unacast raise money; Westfield launches their own OOH network in their Australian malls; Pepsi’s innovative Naked Juice bike path marketing…

News & Analysis

Street Fight Daily: Yelp Looks for Buyer, Uber Bids on Nokia Maps

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Reportedly Explores a Sale — Could Priceline Be a Fit? (Street Fight)… Uber Joins the Bidding for Here, Nokia’s Digital Mapping Service (New York Times)… Google Integrates Food Ordering Into Search Results For Restaurants (TechCrunch)…

Streets Ahead

The Mobile Search Tipping Point: A Global Perspective

by Damian Rollison Share this  
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The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…

News & Analysis

Street Fight Expands Research Department, Adds Former Gigaom Analyst

by The Editors Share this  
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David Card has joined Street Fight to head up our research arm, Street Fight Insights. Card was most recently VP of research at Gigaom and previously held senior level positions at Forrester Research, Jupiter Research, and IDC…

News & Analysis

Banjo Raises $100M to Put Your Tweet (and More) on the Map

by Steven Jacobs Share this  
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Don’t look now, but location data analytics might actually be turning into a big business. Banjo, a Las Vegas-startup that got its start helping brands analyze location data in social media streams, has raised $100 million in a series D round of funding led by Softbank.

News & Analysis

Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…

News & Analysis

Groupon Tries to Move Beyond Reputation for Discounts

by Steven Jacobs Share this  
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At six years old, Groupon is younger than its earnings report would suggest. It’s first quarter, which saw the sale of a cornerstone asset in Asia and a continued reboot at home, captures the clutter of a surprisingly large business in transition…

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